Market innovation process

Answers to the first question can be illustrated by giving some examples (see Table 1). Eastman Chemical reengineered its innovation process and doubled the value of its R D portfoho (71—74). A team at Eastman was asked to provide (/) an assessment of the then-current innovation process, (2) a vision of the ideal process, (J) a flow chart of the modified process, (4) measures of the process, and (5) key roles and responsibihties. The team identified four main subprocesses needs identification, concept development, implementation, and market development. 

The detailed analysis, involving many respondents inside and outside the company, led to changes in the overall innovation process, ie, a company-wide priority system for innovation projects, measures of innovation for each functional and business area, training and supportive management systems for project managers, informal multifunctional teams in concept development and market development, a stmctured needs identification process, and appointment of a process steward to monitor the innovation process, measure how it functions, and coordinate innovation projects. 

Schwalbe, T., Autze, V., Hohmann, M., Stbner, W. (2004) Novel Innovation Systems for a Cellular Approach to Continuous Process Chemistry from Discovery to Market. Organic Process Research and Development, 8(3), 440-454. 

Social value is created insofar as an innovation reaches the marketplace, and consumers buy it insofar as it meets their needs. The producers who can manufacture it at a cost that is lower than the price sell it. In a competitive market, this process forces prices down to a point of maximum consumer... 

Innovation particularly in small volume chemicals often depends on a quick reaction to market opportunities and low costs. Six major characteristics of the chemical innovation process for small volume chemicals lead to this conclusion. 

In the innovation processes (4), which ultimately caused this market ratio, two key innovation drivers (5) plaid a central role a) public debates (scandals involving hazardous substances) b) state regulation (cf Figure 11). 

Innovation process Small innovative companies started in the seventies to develop alternative stripping agents. However, up to now these products represent only a niche market. Even though the DCM market declined between 1986 and 2000 in Germany (about 80 %), substitution of DCM was limited to aerosols and adhesives. Also improved emission reduction in industrial plants lowered the consumption of DCM. 

Hypothesis (5) Chemical innovation takes place not only in chemicals . The invention of snbstance applications and the sale of advantage instead of substances are also part of it. In addition, even extremely small market shares of products with an explicit environmental or health-related quality can indirectly become driving forces of improvement innovations in the entire market. This means that the real innovation processes in the domain of chemicals cannot be recorded adequately either solely by statistics relating to new substance registrations or solely by the classic instruments of market analysis. 

Innovation is what is new and (permanently) successful on the market. Innovation always has to overcome the inertia of existing routines (institutional strac-tures, processes, adjustments). Innovations to improve resource efficiency and safety in chemical production have taken place in Europe and also globally in the course of the past 20 years, but have not (yet) completely replaced outdated pro-... 

There are two types of issues involved in reducing the cycle time of the innovation process marketing issues and technical issues. These must be addressed differently. Marketing issues involve the identification of unmet needs by the customer, and technical issues are related to the capability to deliver. Techniques that reduce cycle time include the following ... 

In mature markets, innovation stands alongside mergers and acquisitions as the key to sustainable growth. However, not only new products are innovations, and the definition has to be broadened to include innovations in processes and process... 

Taking the best ideas to market, applying key components ofthe innovative process. 

Generally it shows how one may deal with ideas and its implementation/ realization within a commercial or target-oriented environment. Not all ideas will generate a business opportunity, as not all opportunities guarantee market success. The innovation process helps one focus on those opportunities with the highest potential for success. 

The book is rounded offby an article presenting the considerations and strategies for handling innovation processes that should generally be considered when aiming at introducing new products into the market. 

Although ASA has been marketed for more than 30 years, it is still a product with a considerable potential for new applications owing to the well-balanced cost-property relationship. The strength of ASA lies in the unique combination of its good weatherability, toughness, surface properties and resistance to chemicals. To be successful as an ASA supplier in the future the following prerequisites seem to be mandatory back integration for the main raw materials, innovative process and development, development of new applications coupled with a reliable and skilled technical customer support service. 

From the European Union, eco-technology that includes innovative processes and products is expected to be one of the fastest growing market arenas in the 21 st century. The export market to developing countries for environmental technologies was reported to have grown by 10-17 percent between 1998 and 1999, with a lower growth rate for activity in developed markets. The sector was reported to have created more than 500 jobs between 1997 and 2002. 

Since its enactment in 1981, the provisions of the R D tax credit have changed several times. The Tax Reform Act of 1986 (Public Law 99-5 14) reduced the statutory credit rate from 25 to 20 percent. The law also narrowed the definition of qualified research to emphasize the discovery and experimentation stages of the innovation process, thus eliminating expenditures for product modifications after they reach their functional specifications (441). The legislative history of the Tax Reform Act clearly states that all R D necessary to obtain approval from the FDA to market a pharmaceutical in the United States for one or more indications qualifies for the tax credit (Public Law 99-514, L.H. 11-75). 

A catalogue of existing university-Industry relationships with short descriptions of case examples. Assessment of contribution of each type to four phases of the innovation process (1) additions to knowledge/experience pool (2) development of new concepts (3) development of new products and processes and (4) market development. 

The NSF s University/Industry Cooperative Research Program is "especially commended." But "the IRI views with great caution proposals to establish new Generic Technology Centers, since there is significant risk that such laboratories may become a self-perpetuating drain on national resources and lack the necessary Inputs on market needs and opportunities to be an effective force in the innovation process."... 

Inventors differ from irmovators in that the former are involved in the conception or discovery of something new, whereas the latter take this concept or discovery all die way to commercial reality. The important point is that R D, even thou only a part of the innovation process, can be the critical first step in this process, whether the innovation is in response to market pull or technology push. As pointed out in this volume, a healthy climate for R D is crucial to a healthy climate for innovation and business in general. 

Harvard economist. Dale Jorgensen, has reported that although Western societies are ahead in a nunber of advanced research fields, Japanese industrial plants had, by 1973, surpassed ours in regard to modern improvements. Their product, process, and marketing innovations, based on discoveries made in other parts of the world, is openly exhibited. 

Japan s basic dependence on import and export markets — or the need to think in terms of world markets/supplies — has created a society with the ability to adapt and innovate to meet these basic needs. This innovative process includes qualities of doing their "homework" thoroughly, of patience to understand, and the ability to adapt and design product or market systems for specific situations. 

At this point, it may be helpful to define the views accepted for this presentation relative to innovation. I have generally accepted the definition, "innovation is the technical, industrial and commercial process or steps which lead to the marketing of new manufactured products and commercial use of new technical processes and equipment". By this definition, we can include the discovery process with the innovative process or consider discovery as a separate, distinctive process from innovation -- although each is dependent upon the other. We prefer to consider them in a separate sense. 

Relief from heavy and unreasonable regulation would in the first instance eliminate exorbitant paperwork costs to the company. The cost of meeting federal paperwork demands oftentimes reaches into the thousands of dollars for even small businesses depending on their field, and surely taps what could be roiii tons from corporate research. Second, and most important, because federal regulations restrict other aspects < < the innovative process, production, transportation and marketing, companies are... 

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