Marketing opportunities

A. L. Bisio and M. Xanthos, eds.. How to Manage Plastic Waste Technology and Market Opportunities, Hanser Pubhshers, New York, 1995. 

Increased environmental awareness contiaues to create new challenges as well as a variety of new market opportunities for sulfur producers. Further pollution reduction requirements contiaue to iacrease gradually aoadiscretioaary suppHes of sulfur and sulfur products. At the same time, recycling and reengineering have caused slight decreases ia demand. These trends are likely to contiaue ia the future. 

J. Moran, Scrip Hypertension Therapy, Research and Market Opportunities, 2nd ed., PJB Pubhcation, Richmond, UK, 1991, p. 139. 

Corrosion decisions are only one part of the engineering design process, and it is important that these and related decisions do not cause undue delay . Delay can seriously damage the profitability of the project by increasing interest charges before any income from production it may also mean that a market opportunity is lost. These effects are on the whole project a delay associated with a corrosion decision can lead to costs much greater than those directly associated with corrosion. 

The production of polymers by emulsion polymerization has been important since at least World War II. For example, the production of SBR, polybutadiene, and nitrile rubbers was 1.2 million metric tons in 1986 in the U. S. alone (1). Emulsion copolymers are becoming increasingly important from an industrial viewpoint because their unique mix of properties over homopolymers can open up new market opportunities. A review of the qualitative and quantitative aspects of emulsion polymerization can be found in reviews by Min and Ray (2) and more recently by Penlidis et al. (2), and Gilbert and Napper (A). 

Two distinct and simple business strategies for manufacturing household furniture may be described as the provision of either low-cost, short lifespan, or expensive, long lifespan products. The decision on which strategy to take is made at the conception stage of the business and may depend upon existing supply chain links, market opportunities or available workforce skill set for example. It is unlikely that such a strategic decision would ever be made... 

Provide information to recyclers on availability of input materials for their facilities and market opportunities for the recovered materials. 

To understand market opportunities as they are evolving, the technology status of major components within current and future IGCC systems must be understood. 

The materialization of niche market opportunities. These in turn will depend on ... 

Innovation particularly in small volume chemicals often depends on a quick reaction to market opportunities and low costs. Six major characteristics of the chemical innovation process for small volume chemicals lead to this conclusion. 

Small volume chemicals are often brought into the market quickly Chemical specialties especially are created and marketed to meet an immediate need. A delay in a chemical s introduction could mean that the user would seek materials elsewhere and certain market opportunities would be lost. 

Major market opportunities and potential applications for renewable raw materials (RRM) fall into four main areas chemicals, speciality chemicals, industrial fibers and industrial oils [7]. 

Itaconic Acid. Structurally an a-substituted methacrylic acid, itaconic acid constitutes a C5 building block with significant market opportunities. It is currently produced via fungal fermentation at about 10,000 t/a and mainly used as a specialty comonomer in acrylic or methacrylic resins, as incorporation of small amounts of itaconic acid into polyacrylonitrile significantly improve their dyeability. 

Early expectations of very low emissions and relatively high efficiencies have been met in power plants with each type of fuel cell. Fuel flexibility has been demonstrated using natural gas, propane, landfill gas, anaerobic digester gas, military logistic fuels, and coal gas, greatly expanding market opportunities. Transportation markets worldwide have shown remarkable interest in fuel cells nearly every major vehicle manufacturer in the U.S., Europe, and the Far East is supporting development. 

In addition to high-profile fuel cell applications such as automotive propulsion and distributed power generation, the use of fuel cells as auxiliary power units (APUs) for vehicles has received considerable attention (see Figure 1-9). APU applications may be an attractive market because it offers a true mass-market opportunity that does not require the challenging performance and low cost required for propulsion systems for vehicles. In this section, a discussion of the technical performance requirements for such fuel cell APUs, as well as the current status of the technology and the implications for fuel cell system configuration and cost is given. 

British American Tobacco (1984b) R D views on potential marketing opportunities. 12 Sep 1984. Bates 109869437-109869440 Exhibit 11. http //tobaccodocuments.org/youth/ PdToBAT19840912.Rm.html... 

More simple in concept than implementation, DPI technology is rapidly expanding to address a broadening therapeutic need, as well as market opportunity. Characteristics of the ideal DPI system will include most or all of the following attributes ... 

Regulatory impulses on the demand side (enforcement initiatives) create a market opportunity for innovative products and services. They are more concerned with clearly perceptible impulses (announcement effect or focal campaigns of monitoring authorities) than with enforcing regulations. 

The announcement of new regulations or initiatives for enforcement. A market opportunity is created for innovative products and services when the users of hazardous substances expect new regulations or the monitoring authorities initiate new checks. The SubChem case studies demonstrated that a clearly perceived initiative is frequently more effective than an attempt at the saturation monitoring of regulations. 

High fructose corn syrup (MFCS) has emerged In recent years as an alternative nutritional sweetener to sucrose. However, the use of HFCS has been confined to those applications suited to liquid syrups, In particular the beverage and canning sectors of the market. The manufacture of fructose as a crystalline product would open up further market opportunities for the sweetener. One company In the USA Is producing crystalline fructose In commodity quantities (1), but at a higher price than sucrose. 

A good design should match a market opportunity with one or more potential technological solutions that can be investigated and explored. Eor instance, in the case of a clear Tupperware box, what plastic materials are currently in use, and what other plastic materials available are transparent. What are the reasons that some plastics are transparent and some are opaque, and what is the role of the molecular structure and what is the role of blending and additives Can we modify the current material to make it transparent, and yet retain the other desired properties (what are they) Can we find a different material that would do a better job ... 

The term platform technology is often used for a technology that has been successful in one application and can be extended to other applications after minor modifications. This creates another set of opportunities, in finding marketing opportunities for currently underutilized technologies. 

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