Pull marketing

Viscoelastic polymers essentially dominate the multi-billion dollar adhesives market, therefore an understanding of their adhesion behavior is very important. Adhesion of these materials involves quite a few chemical and physical phenomena. As with elastic materials, the chemical interactions and affinities in the interface provide the fundamental link for transmission of stress between the contacting bodies. This intrinsic resistance to detachment is usually augmented several folds by dissipation processes available to the viscoelastic media. The dissipation processes can have either a thermodynamic origin such as recoiling of the stretched polymeric chains upon detachment, or a dynamic and rate-sensitive nature as in chain pull-out, chain disentanglement and deformation-related rheological losses in the bulk of materials and in the vicinity of interface. 

Energy rating schemes that pull the market... 

Projects in the DOG square face steadily increasing disadvantage, and reduction of profit, as producers with a higher market share pull ahead in experience and cost reduction. 

Despite their flaws, batch processes have stood the test of time for a number of reasons, the most important of which is the flexibihty it brings to the manufacturer in terms of the range of products that the plant can produce, the feedstocks used to produce them, and the speed at which they can be brought to market with very limited information on physical properties, reaction kinetics, and so on (very few, if any, Michelin-starred chefs have ever measured the rheology or kinetics of their latest culinary creation). This flexibility, however, has a price which comes in the form of lower efficiencies in terms of production, energy, labor, and so on, and ultimately efficiency equates to cost However, one should never underestimate the pull of flexibility particularly, as discussed earlier in the examples of fermentation, where control of important parameters is difficult to achieve. 

Currently market pull for these new products is not a significant driver in most instances. 

A Historical Description of the Interplay between Technology Push and Market Pull... 

Figure 1.35 Current state of scientific and market implementation of micro reactors and optimistic future scenario. Micro reactors are today a device market and are technology driven (top). The future scenario is under market pull and will ask for more plant/total-system solutions (bottom).

Understanding of markets and the need for a supplier-user partnership. Where is the value added If the market needs are understood, the value of the performance material can be estimated, and market-pull will ensure that the technology is cost-effective and commercially viable. This result will almost always require a working partnership between the material developer and the end user. 

The pull strategy, moreover, seeks to increase applications per user. Addressing the industry press and potential shareholders, Scotts representatives speculated on potential areas of growth Consider the 900 million lawns category almost 30% of homeowners are do-nothings The average do-it-yourselfer still makes fewer than half the recommended product applications each season. If every homeowner made just four applications a year, lawns could be a 2.8 billion market i... 

Application innovations, e.g. also the cross-adaptation of solutions from one branch of industiy to products or processes in another branch of industry, form an important mechanism in the substitution of hazardous substances. This apphes both to the demand pull as well as to the technology push. An essential reason should be in the faet that they are frequently relatively non-eapital-intensive. For successful substitution of hazardous substances using this method the degree of networking between different clusters of market aetors and hmited legal barriers are of considerable significance for the enhaneement of substanee applioations. 

---