Push technology

A Historical Description of the Interplay between Technology Push and Market Pull... 

The targets were derived from a consideration of design approaches, market requirements, and the "typical" performance of vehicles at that time. They are market driven and not a technology "push " in fact, the targets represent a challenging goal for scientists and... 

New materials and/or processing techniques are being developed all the time in universities and research institutes. Most of these developments simply end up as a report in a trade magazine or technical journal. A subset may go for patent filing and eventually become a technology-push product. However, the probability of success is normally very low, the reason being that, without the guidance and support of a commercial firm, the project team can easily loose its sense of direction and commitment. 

This would then be similar to a typical technology push innovation. 

Application innovations, e.g. also the cross-adaptation of solutions from one branch of industiy to products or processes in another branch of industry, form an important mechanism in the substitution of hazardous substances. This apphes both to the demand pull as well as to the technology push. An essential reason should be in the faet that they are frequently relatively non-eapital-intensive. For successful substitution of hazardous substances using this method the degree of networking between different clusters of market aetors and hmited legal barriers are of considerable significance for the enhaneement of substanee applioations. 

Dierkes et al. 1992 also point out an interesting parallel between the type of innovation in areas characterised by either technology push or demand pull. Guiding principles play an important part in both types of innovation, i.e. both in the further development of technical options and also in the development and formulation of social requirements and the problems to be resolved. 

Figure 1.1 Historic innovations that began as Market-PnU and Technology-Push identifications...

In Chapter 1, we discussed historic product innovations, both motivated by external market-pull and by internal technology-push motivations. Figure 12.1 shows a quadrant that was popularized by the Boston Consulting Group as the stars and dogs chart, and later popularized by Donald Stokes as Pasteur s quadrant. The horizontal axis shows the strength of external market-pull, and the vertical axis shows the level of... 

Figure 12.1 Product opportunities from market-puii and from technology-push...

The decontamination of polluted waters by photocatalytic treatment has been suggested as a viable, low-cost, and environmental friendly technique. The possibility of using solar energy as well as low-cost technology pushed to develop solar plants based on this process. The field results are very encouraging [1]. 

The answer - and hence the challenge - is value driven innovation innovation driven by the changing environment, technological opportunity, and the consumer. Technology push will no longer suffice Innovation must be driven by consumer pull. 

This can be viewed either starting from the top left (technology push) or the bottom (market pull). Starting with synthesis, why alter polymer composition Control of polymer chemistry and synthesis leads to a defined polymer architecture, i.e. the chemical and physical composition of a polymer chain. This architecture influences the basic properties of bundles of polymer chains, which then correlate with applied properties. The polymerisation process may affect the polymer architecture produced and the coating process will influence both the basic and applied properties. Basic properties are independent of the application whereas applied properties may be application specific. For surface coatings applications, the overall performance will be influenced by other raw materials in the formulation, depending on the nature of the individual components and the interaction between them. Improvement in specific... 

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