New production

In both batch and continuous processes, it may be necessary to clean equipment to prevent contamination of new product. Materials used for equipment cleaning often cannot be recycled, leading to waste. 

Group). This published information can be used to assess at what price a new product will sell or to assess the minimum allowable selling price for given raw materials costs. 

Creativity and lateral thinking can work together for managers in developing new products or ideas Edward de Bono shows how. 

However, in recent years the trend has been turning towards developing much smaller fields, making use of the existing field infrastructure. This, in combination with advances in subsea completion technology and the introduction of new production equipment has further stimulated the application of subsea technology. 

NWChem is part of the Molecular Science Software Suite (MS ) which has been recognized by R D Magazine as one of the 100 most technologically signihcant new products and processes of 1999. The other elements of MS are Ecce, which is a problem-solving environment, and ParSoft, which is the underlying libraries and tools for parallel communication and high-performance input/output. All of the MS components are available publicly. 

A. E. Broderick (Union Carbide). HEC did not become a viable commercial product until the early 1960s. In addition to the general production problems and market development costs, new products face a variety of environmental controls in the 1990s that add more constraints to market development. None the less two more recentiy developed water-soluble polymers have achieved limited market acceptance and are described below. 

The protonated form of poly(vinyl amine) (PVAm—HCl) has two advantages over many cationic polymers high cationic charge densities are possible and the pendent primary amines have high reactivity. It has been appHed in water treatment, paper making, and textiles (qv). The protonated forms modified with low molecular weight aldehydes are usehil as fines and filler retention agents and are in use with recycled fibers. As with all new products, unexpected appHcations, such as in clear antiperspirants, have been found. It is usehil in many metal complexation appHcations (49). 

Electrolytic Cell Operating Characteristics. Currently the greatest volume of chlorine production is by the diaphragm ceU process, foUowed by that of the mercury ceU and then the membrane ceU. However, because of the ecological and economic advantages of the membrane process over the other systems, membrane ceUs are currently favored for new production facHities. The basic characteristics of the three ceU processes are shown in Eigure 5. 

The food producing industry has responded to consumer demand for foods with lower fat content (Table 1). Foods with low or no cholesterol claims leaped 78% from 1980 to 1990, in spite of the fact that many of the principal food producers reduced the amount of new product introductions during 1989 and 1990 (7). Table 2 indicates the change in the market for various food industry segments, especially those suspected as fat problem generators, including dairy and meat foods. Many low fat and low cholesterol foods were created by a dding claims to food that have always been low in fat and/or cholesterol. 

Prepared Foods, New Products Annual, Gorman Publishing Co., Chicago, 1991, p. 60. 

The latest of three ethylene recovery plants was started in 1991. Sasol sold almost 300,000 t of ethylene in 1992. Sasol also produces polypropylene at Secunda from propylene produced at Sasol Two. In 1992 Sasol started constmction of a linear alpha olefin plant at Secunda to be completed in 1994 (40). Initial production is expected to be 100,000 t/yr pentene and hexene. Sasol also has a project under constmction to extract and purify krypton and xenon from the air separation plants at Sasol Two. Other potential new products under consideration at Sasol are acrylonitrile, acetic acid, acetates, and alkylamines. 

Although a tremendous number of fermentation processes have been researched and developed to various extents, only a couple of hundred ate used commercially. Fermentation industries have continued to expand in terms of the number of new products on the market, the total volume (capacity), and the total sales value of the products. The early 1990s U.S. market for fermentation products was estimated to be in the 9-10 x 10 range. The total world market is probably three times that figure, and antibiotics continue to comprise a primary share of the industry. Other principal product categories are enzymes, several organic acids, baker s yeast, ethanol (qv), vitamins (qv), and steroid hormones (qv). 

Another quaHty control problem of multipurpose plants is the clean out for a product change. A test for residual cleaning solvents in the ppm level is a necessity. The best vaHdation of the cleaning process is to develop an analytical method that is able to find the previous product in the new product at a level of not more than 1 ppm. Tests should be mn on at least the first three batches. 

Only a minority of new products studied in R D enjoy commercial success, thus allocation of R D costs is another controversial issue. This... 

Blue gas, or blue-water gas, so-called because of the color of the flame upon burning (10), was discovered in 1780 when steam was passed over incandescent carbon (qv), and the blue-water gas process was developed over the period 1859—1875. Successfiil commercial appHcation of the process came about in 1875 with the introduction of the carburetted gas jet. The heating value of the gas was low, ca 10.2 MJ /m (275 Btu/fT), and on occasion oil was added to the gas to enhance the heating value. The new product was given the name carburetted water gas and the technique satisfied part of the original aim by adding luminosity to gas lights (10). 

ABI/INEORM UMI/Data Couder Management BRS, Data-Star, Dialog, ESA-IRS, new product, business management. 

This leads to the possibiUty of state-selective chemistry (101). An excited molecule may undergo chemical reactions different from those if it were not excited. It maybe possible to drive chemical reactions selectively by excitation of reaction channels that are not normally available. Thus one long-term goal of laser chemistry has been to influence the course of chemical reactions so as to yield new products unattainable by conventional methods, or to change the relative yields of the products. 

Table 2 Hsts fluorescent product lines marketed by various manufacturers, where similarities are known. New products are introduced and old products obsoleted on a regular basis.

It is axiomatic that sales analysis depends on detailed records of sales of a specific chemical to a specific company. Paramount to the success of such studies is the existence of data recorded on a systematic and continuous basis. It follows that these studies are done best by an ia-house staff on products already produced by the company. However, on occasion, a product new to the company can be studied by the ia-house group with the assistance of their field sales force. For example, a producer of polypropylene could use its people to secure data on the consumption of other thermoplastics by their customers. Such an exercise might identify opportunities for a new producer, but a more detailed marketing research study would probably be done before entry iato the new product area was made. 

Market researchers doing sales analysis usually have an excellent record of accuracy over the short term. This is a result of good data, good judgment, and the easier predictabiUty of events a year ahead rather than three or five years ahead. In the case of a completely new product, the first year or two can be difficult and the analyst either too optimistic or too conservative. 

Correlation with markets for other products is particularly useful for a new product. For example, market growth history of an older product, eg, nylon, can be plotted on a graph to predict the probable growth for a newer product, eg, polyester fibers. Data for both products may be plotted on the same chart, though not necessarily to the same scale and with the time scale shifted to bring the respective curves in parallel. 

New product development programs present another type of challenge to the researcher. Often the researcher has no guidelines for evaluating the new product and must formulate a unique plan for developiag enough iaformation to constmct a matrix that would show the risks and rewards of the project. Reference 6 presents 10 commandments for new-product development. 

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