Acceptance and Marketing

The term canola, accentuating the excellent quality factors the plant breeders have introduced into canola seed, is a significant step forward in marketing. The nutritional content of double low canola seed is superior to the old varieties of rapeseed in respect to both the oil and meal. Since Canada is leading the world at the moment in the development of the double low varieties this gives her a distinct advantage in expanding market share for these products. 

The extent to which canola oil has become accepted is well illustrated by 

In the publication Canola Oil, Properties Processing and Food Quality,  

Even though Canada is canola s best customer consuming between 182,000-183,000 tonnes of canola oil in 1980, Canada cannot possibly consume all the domestic production of oil. In 1980, 173,000 tonnes were exported, India being the largest customer taking two-thirds of the total. See Table III for Canadian exports of rapeseed oil in the past 3 years. 

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