Market drivers

The specific market drivers of PLA biodegradable polymers are discussed below. 

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Table 10.5 Market drivers for different polymer types ...

The development of new substances, new products or new applications normally takes place in iimovative systems. This means that the participants in the relevant supply chains can mostly be iimovative only in interaction with each other or not, as the case may be. Market drivers, for the one part, affect the networks of participants and, for the other part, state initiatives, whereas interest groups in society also play an ever increasing role in both spheres of influence. This raises the question about what conditions prevail in such innovation systems which allow the development of sufficient learning capabilities in order to deal appropriately with the limits of knowledge and evaluation about substance effects. 

Compared to the global market for PE film applications (approximately 30,000 kt in 2007), the market for biodegradable polymers (65 kt in 2007 excluding loose fill applications) represents a small niche segment, which has been established over the last decade. The competitive advantages and market drivers of biodegradable polymers in specific applications are based on ... 

Mary L. Mandich, Lucent Technologies When I saw market-driven research, I immediately thought about financial market drivers. How do you think the forward-looking strategy of corporate-supported research and innovation is affected by market trends and stock prices ... 

Hence, the market drivers for such an explosion of multiscale modeling into various industrial sectors are being realized. 

In addition to the excellent performance properties and the reduction of solvent carriers, waterborne epoxy adhesives were found to have processing advantages. They could be easily applied by conventional coating systems (spray, roller, etc.) they were less hazardous to workers due to lower dermatitis potential and inflammability ventilation equipment costs could be reduced and application equipment could be easily cleaned with soap and water. In many applications, these processing advantages became the primary market drivers for waterborne epoxy adhesives as alternatives to more conventional adhesives. 

Each section contains an overview of key market drivers, analysis of world consumption by geographic region for the years 2000, 2005 and forecast for 2010, application developments and an analysis of the major suppliers and their products. 

Owen DL (2002) The European Water Industry — Market Drivers and Responses, CWC Publishing, London, UK. 

While the above reasoning provides a justification for the hydrogen fuel cell strategy, it is important to take a dispassionate look at the arguments within the context of policy issues, market drivers, and technological competition. 

A more influential market driver is the growth of electric and electronic systems on vehicles. The demands come not only from a variety of comfort, convenience, communications, and entertainment features, but also from an evolution to electromechanical operation for many auxiliary devices that to date have been purely mechanical, such as power steering, valve train actuation, braking, suspensions, and air conditioning, among others. Moreover, power train electrification enables new levels of driver responsiveness and controllability in addition to fuel economy benefits. 

Thus, the weak but emerging importance of fuel economy and environmental friendliness, along with the growing importance of electric capacity, can serve as market drivers for automotive fuel cells. However, even if the technology s technical and infrastructure barriers are overcome, these drivers are unlikely to make the business case compelling over the next two decades because lower cost, less disruptive technologies can meet such needs for the foreseeable future (DeCicco, 2001). 

More than 80% of all laundry detergent products sold in the United States, Europe, and Japan contain enzymes.f Several important market drivers support this high level of penetration. First, the last several decades have been characterized by profoundly increased worldwide awareness of the need to lower energy costs... 

Government safety regulations have been the compelling market driver for crash-detection accelerometers. Initially, mechanical sensors were used at several locations within the car to obtain the crash signal. The MEMS accelerometer enabled... 

The overall goal is not only to develop projections of PGM availability and cost, but also to identify and quantify the industry and market drivers influencing these parameters. On the demand side, we will break down the demand between existing markets and the potential applications of fuel cells. We will identify underlying trends in the industrial/ chemical and lifestyle markets with attention to growth of demand and potential for substitution of alternative materials. In the fuel cell markets, the... 

In addition to planar substrates, many new circuit carrier materials are being investigated. Besides MID (see Section 4), flexible circuit technology has proved to be a market driver in the field of PCB production. Today, flexible circuits can be found in nearly every type of electronic product, from simple entertainment electronics right up to the highly sophisticated electronic equipment found in space hardware. With growth expected to continue at 10-15% per year, this is one of the fastest-growing interconnection sectors and is now at close to 2 billion in sales worldwide. 

Educational tracks topics targeting specific market drivers... 

Direct substitution of a bulk petrochemicaL This strategy impUes that a bulk chemical, which is presently produced from petrochemical resources, would be substituted by an identical substance, produced from biomass with the help of biotechnology. The substitute could either be the building block itself or a derivative of the building block. Advantages of this strategy will be that the markets for these products already exist and the market drivers are well known, which substantially reduces the uncertainty. 

Redefining forecasting. While many companies in their quest for efficiency embarked on a one number forecasting program, they quickly found that this was too simplistic. Instead, they found that they needed a common plan (not one number) with role-based views for sales, marketing, and manufacturing based on assumptions and market drivers. The visualization of a common plan by role with agreed assumptions increased supply... 

The change in demand forecasting processes is a major change management hnrdle for the traditional supply chain. The shift from a focus on history to a focus on market drivers, or to align on demand assumptions versus debating nnmbers, is a cnltural redefinition. 

Focus on market drivers. For each supply chain, there is a... 

S The S in S OP is about selling strategies and market drivers. Effective processes focus on go-to-market strategies. It is often confused to be about sales. 

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