Market pull

Currently market pull for these new products is not a significant driver in most instances. 

A Historical Description of the Interplay between Technology Push and Market Pull... 

Figure 1.35 Current state of scientific and market implementation of micro reactors and optimistic future scenario. Micro reactors are today a device market and are technology driven (top). The future scenario is under market pull and will ask for more plant/total-system solutions (bottom).

Understanding of markets and the need for a supplier-user partnership. Where is the value added If the market needs are understood, the value of the performance material can be estimated, and market-pull will ensure that the technology is cost-effective and commercially viable. This result will almost always require a working partnership between the material developer and the end user. 

Product Product engineering engineering Market-pull tasks tasks Tech-push task tasks ... 

In Chapter 1, we discussed historic product innovations, both motivated by external market-pull and by internal technology-push motivations. Figure 12.1 shows a quadrant that was popularized by the Boston Consulting Group as the stars and dogs chart, and later popularized by Donald Stokes as Pasteur s quadrant. The horizontal axis shows the strength of external market-pull, and the vertical axis shows the level of... 

A large commercial demand for D-/>-hydroxyphenylglycine both for penicillin and cephalosporin antibiotics had been established and provided the market-pull for the development of a new process. Kanegafuchi were reported to be producing 300-700 ton of D-p-hydroxyphenylglycine by this method in the early 1980s. The present market is estimated at 1000 ton/a. 

Ideas for new R D projects arise from market demands for new and/or improved products and also to exploit newly developed technologies. The former effect, (market pull) is generally essential for success. 

Appraisal techniques help to balance the elements of technical push and market pull . Despite some of the Jargon used, many of these concepts are quite simple and so these techniques were probably first estabhshed in radimentary forms when the first commercial activities began. 

The company has changed its strategy and its underlying assumptions fundamentally in the course of the project. For example, it has learned that it needs to price the product based on long-term positioning rather than current cost, that it needs to build a plant in a low-cost environment, that value chain intermediaries will need an incentive to adopt its product, and that it is sometimes necessary to work with smaller attackers as initial commercialization partners to demonstrate proof of principle, create market pull, and get the big fish to adopt a new product. The increased focus, clear product positioning, and partnering has already resulted in a number of major market introductions over the past year. 

This is of extreme importance, not only due to unsustainable behavior patterns such as the market pull for larger vehicles with greater performance and more features, e.g., so-called sport utility vehicles (SUVs), but also in result of increased energy consumption of on board applications not directly related to vehicle displacement, namely safety and comfort.. 

The field of particle size distribution analysis has experienced a renaissance over the past five years and is now a rapidly growing and lively area of scientific and technological activity. This revitalization has been driven by advances in electronics and computer technology in conjunction with the market pull for particle size distribution analysis methods that cover a wide dynamic particle size range and have improved resolution. These technological advances are embodied in computer-aided, user-friendly, reliable, and cost-effective instrumentation. Three activities characterize this renaissance. 

Looking ahead, the future of large scale cross metathesis will be dictated by feedstock availability and market pulls. Additional sources of Fischer-Tropsch-derived olefins may be available from future gas-to-liquids (GTL) and... 

This can be viewed either starting from the top left (technology push) or the bottom (market pull). Starting with synthesis, why alter polymer composition Control of polymer chemistry and synthesis leads to a defined polymer architecture, i.e. the chemical and physical composition of a polymer chain. This architecture influences the basic properties of bundles of polymer chains, which then correlate with applied properties. The polymerisation process may affect the polymer architecture produced and the coating process will influence both the basic and applied properties. Basic properties are independent of the application whereas applied properties may be application specific. For surface coatings applications, the overall performance will be influenced by other raw materials in the formulation, depending on the nature of the individual components and the interaction between them. Improvement in specific... 

The emergent uses for nanodimensional materials and how these lead to a market pull for volume manufacture. 

In both regions, the vision and roadmap documents stress an integral and connected approach for research and development, but are less clear about market development. The European Union did not address market issues early on, although a May 2003 EU directive does promote alternative fuels for transport (European Commission, 2003). That directive is planned to be a stepping-stone aimed to stimulate a market pull for alternative fuels. The U.S. implementation programs address market issues, but actual policies and programs have not been proposed. My preliminary characterization of the U.S. implementation plans would be high priority for research and development and low priority for market development. 

Figure 5.1. Selection strategies for fresh tomatoes and wood genetic modified fruit (market pull) contrasted with classical hreeding for tree form, vigour and health (product push).

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