Market-Pull Opportunities

Within the sulfur world, there is a notable example of pure market pull the replacement of elemental sulfur by pyrites after the TAC incident. An unprecedented feature was the speed of the entire process, from the technical development to its penetration into a global industry. The stage had been perfectly set. The new technology was fairly easy to develop and implement. The special feature was that the customers detested the current supplier. The sulfur world had more than its fair share of these market-pull technology advances the Frasch process is another notable example. That is not to say that sulfur scientists are more market oriented than others. Quite the opposite, the driving force has often been the poor performance of the sulfur industry, which creates these rare maiket-pull opportunities. Instead of being labeled market-pull situations, fundamentally they should more properly be tagged supplier push ... 

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