Your Keywords

What is the key search term(s) people use when they want to learn more about my business  

What is the treiffic opportunity for each keyword (Read the Tip in the following section to discover how you can eeisily find out.) 

After you have the answers to the preceding questions, you CcUi start thinking about what keywords make sense and then create a strategy to optimize for your chosen terms. Note that you won t have a fully baked and executed strategy overnight, so plan on instituting a step-by-step approach to optimization. Steirt with your top keywords, and then go from there. 

Initially, a great way to keep track of your keywords and priorities is to create a spreadsheet that lists each keyword, keyword phrase, its priority, and the pc e URL you want your keyword to link to, which should be the page that you want to rank for. To determine keyword priority, think about the keywords that map closest to your core competencies cis a business. For instance, if you own a hair salon, your top priority keywords might be salon, hair, hair salon, beauty, hair styling, and so on. And then, you might choose keywords like waxing, coloring, makeup application, and so on, for the next level of priority. 

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As you search your electronic sources, remember that you may have to try a variety of keywords (and their synonyms) to find what you need. Sometimes your keyword search may turn up too few leads—and sometimes you may be overwhelmed with too many matches (For example, when Amy Lawrence typed in the keyword Anastasia, she discovered too many irrelevant entries focusing on Hollywood movies about the princess.) To save time and effort, you may be able to broaden or narrow your search by typing in words called Boolean operators as illustrated below ... 

After you create your initial calendcir setup, you will likely find that many of your product/service launches or announcements match up with both industry trends and your keyword needs (if you are focusing on the right topics). These consistent topics are your themes or arcs. Create an outline for each potential content arc and assign potential content types to each arc. 

I/ Headline Your headline on a web pc e should always match your keyword page titles. If a visitor clicks your page title in the search engine results, she expects a certain outcome. It is critical for user experience and keyword consistency to make sure your headline (HI, in HTML-speak) delivers the right messe e. Note that your HI doesn t have to match your title exactly, but it should be similar enough that your visitor isn t confused. For instance, if I search for marketing automation on Google,... 

Instead of keyword-stuffed content, create what s called power content for optimization. Power content is educational, informative, credible, and uses natural keyword placement for emphasis. To rank for certain words on certain pages, create power content to optimize your web site pe es to be premiere educational resources on each subject. You want people to come to your site not only to view your content resources, but you also want to create a main page that people view as the definitive page on your keyword. 

Three to five types, options, or topics related to your keyword I/ Data and statistics (if available)... 

Your URL is what appecirs in the browser bar at the top of your page when visitors navigate to your site. Your URL should be concise and include keywords. You also want to structure your URLs to mimic your site s peige structure in order to show a clear hiereirchy. Search engines use this to determine how items relate to one another on your p e and in the overall context of your keywords. 

One of the first things you need to do is to create a Google AdWords account so you can create your ads and reseeirch your keywords. Go to www. google. com/adwords/ and create your account. 

After you have your goals outlined, know where your PPG ads fit in your funnel, and have started a Google AdWords account, it s time to choose your keywords. The best place to start is with a brainstorming session between you and your team. For each top keyword, think of all the iterations or phrases that might pertain to your goals. 

After you have your keywords selected, ask yourself... 

The next step is to create the ad itseif. Name your ad group, write your headiine, write your copy, and select your keywords. 

Keyword/Search Relevance How relevant your keyword is to what a... 

Keyword/Ad Relevance How relevant your ad is to your keyword... 

The site you syndicate on might outrank you on Google therefore, when someone is searching for one of your keywords, the vendor site could come up first. 

You will need to know addresses (http //www.) of the major Internet search engines. But search engines are still not perfected and the results may contain certain amount of noise, i. e, irrelevant information. Some companies use tricky things to get your attention we found many NDT related words like TOFD hidden as meta keywords in every page of some websites. If a search engine leads you to this site you will find no actual information provided, not even a single visible instance of the word TOFD. 

We have used the OptsAddRedundant keyword in the route section of each job, along with the following additional input sections following the molecule specification (which reflect the atom numbering for our molecule specifications—yours may differ) ... 

Include the keywords IOP(9/40=3) and Pop=Full in the route section of your jobs. The latter requests that all molecular orbitals (occupied and virtual) be included in the population analysis, while the former specifies that all wavefunctioii coefficients greater than 0.001 be included in the excited state output (by default, only those greater than 0.1 are listed). 

We ve included only one additional keyword, Test, which says this is a test calculation whose results should not be entered into the Gaussian archive (if used at your site). 

To discuss an experiment, you must be familiar with the equipment needed. In the keywords section at the beginning of this chapter is a complete list of equipment for the experiments. Make sure you are familiar with each item. You may know an item by a different name, or you may need to talk to your teacher to get additional information concerning an item. 

Health Hotlines directs you to toll-free numbers to over 300 organizations. You can access this database directly at httpy/healthhotlines.nlm.nih.gov/. On this page, you are given the option to search by keyword or by browsing the subject list. When you have received your search results, click on the name of the organization for its description and contact information. 

After you have selected a topic, write a two- to three-paragraph description about your selection. Briefly explain how you will meet the five criteria listed above, including what data you plan to present. Include a list of three to five keywords related to your topic. You will use these terms to conduct a literature search. 

In Writing on Your Own task2B, you generated a list of three to five keywords related to your paper topic. Use these keywords to search for peer-reviewed journal articles about your topic. The goal is to find at least four articles relevant to your research area. Search scientific databases such as American Chemical Society Publications or ScienceDirect be cautious with general Internet search engines, such as Google, because they do not limit searches to the primary literature. 

Keywords can be used to search for articles in your field. Most journals reguire authors to include a list of keywords with their submissions. Oftentimes, the words are selected from a master list provided by the journal. 

The IMRD format, together with the finer organizational structure (moves) and language of the journal article, helps readers quickly locate the content that they seek. As a developing writer, it is important that you learn to present your content in these expected ways and places. As readers scan your paper, they should be able to quickly locate your topic, the nature of your work, the methods you used, and your conclusions. The use of keywords in your title and abstract and throughout the body of your paper is especially important. Because so many scientists now turn to computer-based technologies and search engines to find pertinent and current information, if you fail to use expected keywords, your work may be missed even if relevant. 

Label your summary with a keyword, creating a master list of keywords as you review the literature. Use these keywords to organize your summaries into categories. 

Reread the notes that you have taken on the importance of your topic and relevant background information. If you used note cards, sort them by keywords to identify multiple works that can be grouped and cited together in your Introduction. If you did not use note cards, figure out other ways to organize your notes by keywords or key concepts. 

As you may have noticed in excerpt 7A, some abstracts also include a list of keywords. Keywords, required in many journals, help readers locate relevant works when they search the literature. Guidance in selecting keywords is provided in Information for Authors documentation for journals that require them. Even if the journal that you are targeting does not require keywords, it is wise to create a list anyway and incorporate as many of these words as possible into your title and abstract. Doing so will greatly increase the probability that your paper will be found by interested individuals searching the literature. 

Before you begin writing your own abstract and title, make a list of keywords that another researcher might use to find your paper in a literature search. (You should incorporate many of these words in your abstract and title.)... 

Using figure 7.1 and the abstracts that you have collected from the literature as guides, write each part of your abstract. Remember to use keywords and to make your text concise and informative rather than descriptive. Include units and error bars when appropriate. Abide by the word limit specified by your targeted Journal. 

To make your title informative, be as specific as possible and avoid words that do not convey the specific content of your study. Also, remember to use keywords in your title. Because keywords promote effective literature retrieval, they should be used liberally in the title. In the following examples, words that were listed as keywords in the abstract are italicized. 

If you are unsure about abbreviations in your title or abstract, search for keywords and abbreviations in published abstracts using the ACS Journals Search. In this way, you can determine common practices in your target journal. 

Identify keywords to include in your title. Then, using table 7.1 as a guide, write a title for your paper, making every attempt to follow the X of Y by Z pattern. Make sure that your title is concise, specific, and informative. 

Reread your title. Does it capture the essence of your paper, including content and emphases Have you incorporated keywords in the title ... 

Keywords A list of keywords is not included in a conference abstract (as it is in a journal article abstract), but it is wise to use keywords in the abstract text and title. The inclusion of keywords facilitates electronic searches, making the work more accessible to others interested in your held. 

Using the organizational structure developed in Writing on Your Own task 8B, write the first full draft of your conference abstract, title, and author list. Remember to define abbreviations and acronyms that are critical to understanding your work, incorporate keywords into your abstract and title, and use tense and voice in conventional ways. Avoid the use of citations. Make sure that you write for the appropriate audience. 

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