Google AdWords

Promoted tweets use a cost-per-click pricing similcir to how Facebook ads and Google AdWords operates. Twitter recommends 0.50 to a maximum of 1.50 CPC. 

One of the first things you need to do is to create a Google AdWords account so you can create your ads and reseeirch your keywords. Go to www. google. com/adwords/ and create your account. 

After you get the hang of Google AdWords, you can then go in and set a campaign start and end date, schedule your ads for certain days of the week, or schedule your ads when they are most likely to get more clicks. 

Take a look at the Google AdWords dashbocird in Figure 11-1 to see what your PPC campaigns look like in the tool. 

After you have your goals outlined, know where your PPG ads fit in your funnel, and have started a Google AdWords account, it s time to choose your keywords. The best place to start is with a brainstorming session between you and your team. For each top keyword, think of all the iterations or phrases that might pertain to your goals. 

You can also reference a keyword tool. Google AdWord provides a Keyword Planner. Simply go to the Tools and Ancdysis navigation on your home page and click Keyword Planner. Alternatively, you can also do a Google search for keyword tool or keyword generator cuid find tools that way. 

Now that you have a good sense of how to write your ad headline and copy, dig in and actually create a sample PPC ad via Google AdWords ... 

Sign into your Google AdWords account and click Create Your First Campaign. 

Note that Google AdWords has a preview screen on the right side so you can see what your ad looks like. 

Some marketing automation tools now report back to Google with lead status information so you can view conversion data from your meirketing automation directly in AdWords. Why is this useful In the past, Google AdWords was only able to measure online conversions, but with these new integrations, you can now track when a click on your ad resulted in a qualified lead, opportunity, or new customer. 

Advertiser Fees from advertisement Advertising information Customer requirements and needs for the R D Global/Local visibility in the Internet Targeted advertisement based on customer search behaviour Delivery of relevant ads targeted to search results or web content (Google AdWords program) Customer information Brand reputation Price escalation User base size Effectiveness of Internet advertisement Trust of advertisers... 

---