Keyword stuffing

In the peist, SEO weis easy (well, kind oO- You chose a few keywords and created pe es and pages of copy with keywords stuffed in. This resulted in a website pe e that sounded unnatural and often contained crappy content. 

However, the more keywords you were able to stuff in to a website or p e, the greater probability that you d appear higher up in the search results. Figure 10-5 shows an example of what 1 mecm by keyword stuffing. Notice the unnatural placement of the keyword. 

Over the years, Google figured out that keyword stuffing and over-optimization did not necessarily mean the best results for their audience of searchers. In fact, many times, a user clicked the first search result, only to be broi ht to a page filled with keywords without any real relevance to their initial query. 

As the web has become more and more complex, search engines have followed suit, and Google now realizes that keywords cdone mean nothing to relevant search results. Instead, quality content is what should be awarded higher placement in results. So yes, keywords are importcuit and I ll talk about them at length, but keyword stuffing is a big no-no and can in fact downgrade you in search results. 

Quality link-backs are typically given to destination pages such as a blog or other high-quality content because external websites want to focus on linking to interesting content, not keyword-stuffed pages. 

Instead of keyword-stuffed content, create what s called power content for optimization. Power content is educational, informative, credible, and uses natural keyword placement for emphasis. To rank for certain words on certain pages, create power content to optimize your web site pe es to be premiere educational resources on each subject. You want people to come to your site not only to view your content resources, but you also want to create a main page that people view as the definitive page on your keyword. 

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