Choosing your keywords

After you have your goals outlined, know where your PPG ads fit in your funnel, and have started a Google AdWords account, it s time to choose your keywords. The best place to start is with a brainstorming session between you and your team. For each top keyword, think of all the iterations or phrases that might pertain to your goals. 

Initially, a great way to keep track of your keywords and priorities is to create a spreadsheet that lists each keyword, keyword phrase, its priority, and the pc e URL you want your keyword to link to, which should be the page that you want to rank for. To determine keyword priority, think about the keywords that map closest to your core competencies cis a business. For instance, if you own a hair salon, your top priority keywords might be salon, hair, hair salon, beauty, hair styling, and so on. And then, you might choose keywords like waxing, coloring, makeup application, and so on, for the next level of priority. 

As you piece together answers to the preceding questions, check a newspaper s help-wanted section or go online and find five or more ads for positions that are similar to the one for which you re applying. Study the wording of these ads and choose keywords that you can incorporate into your resume to describe job titles, responsibilities, experience, etc. If you understand exactly what the employer needs, your goal is to explain, using your resume, how your experience makes you qualified to meet the responsibilities of the job. 

When creating this type of resume, some applicants choose to add a sechon near the top of their resume (below the heading and objective), called Keywords. This is simply a listing of keywords pertaining to your qualifications that the computer might be looking for. 

The AutoWriter feature allows you to choose from over 100,000 job-specific phrases, keywords, and action verbs designed to add power and impact to your resume as you create it. There s also a large database of sample resumes and tutorials to use when creating a resume for virtually any job title in any industry. 

WinWay Resume contains more than 12,000 sample resumes, catering to thousands of professions, ready to work for the job seeker. Whether you are an architect, a nurse, an accountant, or a zoologist, your resume is already in there. We wrote it To access these resumes, select File, Open Sample, then choose More Samples, and enter a few keywords describing your profession. You will get a long list of resume samples in the appropriate professions. 

To find additional online resources that can help you write your resume, find job opportunities, apply for jobs online, gather company or industry research, network with people in your field, or learn more about a specific profession, visit any of the popular Web search engines and choose keywords or search phrases you think will help you find the specific information for which you re looking. 

As you ll soon discover, there are many different resume formats and types of resumes you can create. If you need a traditional printed resume, you can choose to follow a chronological, functional, or combination format there s also a keyword-based resume format, which is becoming more popular as many employers currently use applicant-tracking software to evaluate resumes. As a job seeker, you will also need to determine if your resume should be scannable or if you need an electronic resume so you can easily apply for jobs online. 

Keywords are the backbone of any good electronic resume. If you don t incorporate keywords, your resume won t be properly processed by the employer s computer system. Choosing the right keywords to incorporate into your resume is a skill that takes some creativity and plenty of thought. For example, each job title, job description, skill, degree, license, or other piece of information you list within your resume should be descriptive, self-explanatory, and among the keywords the potential employer s applicant tracking software looks for as it evaluates your resume. 

This fullerene database is accessible via anonymous FTP at physics.arizona.edu. login anonymous, passwd your email address. It is found in /afc/ibmpc The site has a program called PCBIB that allows searches of the database by keywords. The resource is based on materials from Professor Richard E. Smalley s BuckyBall Bibliography. It can also be searched by telnetting to sabio.arizona.edu Choose Other databases from the menu, then BuckyBall Database. 

There are many ways to optimize for keywords throughout your site. After you choose and rank your top keywords and determine which page you want to rank for each term, you need to make sure each pe e is optimized — meaning you are making it easy for a search engine to know exactly what your page is talking about. 

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