Market position

The economics of acetone production and its consequent market position are unusual. Traditional laws of supply and demand cannot be appHed because supply depends on the production of phenol and demand is controUed by the uses of acetone. Therefore, coproduct acetone from the cumene to phenol process will continue to dominate market supply. DeHberate production of acetone from isopropyl alcohol accommodates demand in excess of that suppHed by the phenol process. More than 75% of world and 90% of U.S. production comes from the cumene to phenol process. 

Vitamin D is available ia a variety of forms. Cod Hver oil and percomorph Hver oil historically were good sources of vitamin D. Recent cost iacreases of these materials have caused a decline ia their market position. Cod Hver oil sold for 0.40—0.45/L ia 1970 and as high as 1.45/L ia 1979 and 3.43/L ia 1996. The prices of the cod Hver oils and of vitamin D2 and vitamin D from 1955 to 1995 are shown ia Table 12. 

Whether or not 100% on-time delivery is a requirement of your customers, you won t retain customers for long if you continually fail to meet their delivery requirements, regardless of the quality of the products you supply. It is only in a niche market that you can retain customers with a long waiting list for your products. In competitive markets you need to exceed delivery expectations as well as product quality expectations to retain your market position. 

Grafting reactions alter the physical and mechanical properties of the polymer used as a substrate. Grafting differs from normal chemical modification (e.g., functionalization of polymers) in the possibility of tailoring material properties to a specific end use. For example, cellulose derivatization improves various properties of the original cellulose, but these derivatives cannot compete with many of the petrochemically derived synthetic polymers. Thus, in order to provide a better market position for cellulose derivatives, there is little doubt that further chemical modification is required. Accordingly, grafting of vinyl monomers onto cellulose or cellulose derivatives may improve the intrinsic properties of these polymers. 

It would take approximately 9 man years of work to replace a single application of a withdrawn substance, and little of that cost would be recoverable from the market. That is a substantial investment in an R D programme whose outcome leaves you exactly where you were before you started. It may be necessary to do this to preserve market position, but it is not an attractive option. 

Second, we analyse the position of the leading products in the different therapeutic and generic drug markets. Our aim is to evaluate the extent to which the leaders achieve dominant positions in each market. Positions of dominance are shown in terms of the market share of the most frequendy prescribed active ingredient, product or presentation in its therapeutic group of active ingredients, products or presentations, called v, in which g = 1,2,..., G are mutually exclusive groups. 

Over the past years, the annual revenues of Philips DAP have been rising steadily, underlining the importance of this division. These last five years an overall growth of almost 28% was generated, resulting 2,130 million euros in sales. It is the combined effort of marketers, developers, designers and manufacturers that has given Philips DAP a solid market position in the field of domestic appliances. 

Both the suppliers and the appliance manufacturers have to co-operate closely in order to determine the next decades requirements and technological solutions in order to stand a chance to hold up their unique market position. 

Many definitions of sustainable agriculture are reported by literature, but all are related to the basic concept of a profitable crop production with no environmental pollution and depletion of farm and natural resources, including effects on soil, water, and biodiversity (Doran 2002 Francis et al. 2006). Soil solarization seems to fit the fundaments of sustainable agriculture as providing an effective and environmentally safe control of many soilbome pests and more competitive market positions and higher prices to pesticide-free products. 

Marketer Competitive features, time to market, fits into larger market positioning with other products... 

I mentioned three factors in federal law which impact on this disclosure problem. The first is that the Freedom of Information Act makes it difficult to withhold information. It does this both by an uncertain standard of confidentiality, and by the omission of the procedural protection which comes with all other kinds of adjudicative decisions by federal agencies. The courts rewrote the Freedom of Information Act s original intent in the 1974 National Parks v. Morton decision. Since that time, each submission to an agency has been vulnerable to disclosure if the owner fails to carry a rather difficult burden of proof That disclosure would cause substantial harm to competitive position at the time the disclosure is made. Assume that the owner of a secret catalyst had a market share of 10 in specialty fatty acids for rubber production, and filed the catalyst information with the EPA on April 1, 1982. When the request for disclosure comes in November 1983, what will the firm s market position be then, and how much would this... 

Subsequent market positioning and brand plan strategy... 

Results These portfolio changes not only prepared the groundwork for MED s on-going transformation and a new market positioning, but they also substantially expanded the size of the company s addressable... 

The second topic addressed is that of the American farmer. The remarks of one farmer at the Com Utilization Conference in November, 1988 (Columbus, Ohio) defined the situation "The soil and rainfall on my farm in Colorado are not good enough to compete with those in South America we have to find new applications for agricultural products". Perhaps because he was not a traditional farmer (he had entered farming as a result of land acquisitions and resigned from a marketing position with an electronics company), he clearly saw the marketing need. One of the objectives of the annual Corn Utilization... 

Only a small percentage (up to 10%) hold an ISO 9001 certification (or recogiution). Big laboratories made more use of their accreditation certificates to demonstrate compliance to ISO 9001, but not very successfully (up to 40%). Accreditation is considered as more effective than certification to consolidate market position and demonstrate technical competence. 

Secondary variables may be defined which support a more detailed evaluation of the primary endpoints or alternatively such endpoints may relate to secondary objectives. These variables may not be critical to a claim but may help in understanding the nature of the way the treatment works. In addition, data on secondary endpoints may help to embellish a marketing position for the new treatment. 

Competitors Location(s) Service Target customers Market position Strengths Weaknesses... 

Hie First World War resulted in American economic dominance in extracting metallurgy and refining also provided pyrcmetallurgy with a dominant market position over the competing hydnanetallurgical techniques. This was primarily due to America s abundant sources of cheap fossil fuels. 

White zinc sulfide pigments maintain their market position in areas of use where not only their good light scattering ability but other properties such as low abrasion, low oil number, and low Mohs hardness are required. 

Vendors consider this information proprietary and are hesitant to reveal catalyst preparation methods and properties that may jeopardize their marketing position. No attempt has been made in Table XXIII to identify advantages or redundancies in different manufacturers catalyst products. 

All commercial companies make use of a variety of sales techniques and implement predetermined marketing strategies to improve their market leadership position. Innovative vendors will strive to differentiate their products and services from their competitors, rather than adopting a me-too approach. When there are many competitors, those companies determined to succeed will attempt to create a particular leading market position for themselves in the minds of the buyer. If the buyer, consciously or subconsciously, identifies a particular company as occupying a top... 

The chemical industry is experiencing important changes, the driving force for which is not only the need to improve competitiveness and consolidate market positions while complying with regulations and rules for the protection of human health and of the environment, but also the increased awareness that in the near future all the raw materials and energy chain supply will have to be reconsidered. 

These three examples illustrate market-driven research that requires substantial fundamental research to generate the new knowledge that can, in turn, generate intellectual property and provide protection in a long-term market position. I would now like to focus on three critical success factors paramount for rapid innovation from basic research to the marketplace—the three P s. 

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