Time to market

Time-to-market has particular significance for the management of the global logistics pipeline. The subject of time is considered in depth in Chapter 5, although we shall touch on the following issues here  

The extended lead time inherent in international logistics pipelines means that products run the risk of becoming obsolete during their time in transit. This is 

Lead time spent in the logistics pipeline increases the holding cost of inventory. In addition to the time spent in physical transit, goods travelling internationally will incur other delays. These occur at consolidation points in the process, such as in warehouses where goods are stored until they can be consolidated into a full load, such as a container. Delay frequently occurs at the point of entry into a country while customs and excise procedures are followed. 

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Process Economics. Relative economics of various ceU culture processes depend heavily on the performance of the ceU line in a system and on the cost of raw materials, particularly the medium. Models are usuaUy developed for the various processes using productivity data obtained from smaU-scale experiments (see Pilot AND MiCROPLANTs). Often, for high value products, the process which ensures the shortest time to market may be the process of choice because of other economic criteria. This is especially tme for pharmaceuticals (qv). RehabUity concerns also often outweigh economic considerations in choosing a process for a high value product. 

Faster produet development and redueed time to market... 

The importance of time to market has recently been shown to be responsible for over 30% of the total profit to be made from a product during its life-cycle. However, it has been found that nearly 30% of product development programmes overran their planned times (Maylor, 1996 Nichols et al., 1993). The reduction in profit due to late delivery of the product to market is shown in Figure 5.1 for a sample of businesses surveyed. 

Ostrowski, S. L. 1992 Extra Profits from Managed Quicker Time to Market. In Proceedings Design Matters, Inst. Mech. Engrs HQ, Birdcage Walk, London, September. 

The mature plastics industry is a worldwide, multibillion-dollar industry in which a steady flow of new or improved plastic materials, new or improved production processes, and new or improved market demands has caused rapid and tremendous growth in the use of plastics. For over a century the World of Plastics product production, with over a billion products, continues to expand enormously with the passing of time. Manufacturers are introducing new products in record time. The ability to shrink time-to-market schedules continues to evolve through the more knowledgeable application and behavior or familiarity of the different plastic ma-... 

Just as the pharmaceutical industry is faced with seemingly intractable problems of addressing rapidly diminishing time to market as well as ever-... 

Information on Industrial Large-scale Chemical Manufacture Time to Market... 

Felcht reports that the testing of industrial-scale processes can be performed with low expenditure by using micro reactors, since this should result in a faster time to market of the development [137]. He also sees uses for micro reactors at the laboratory scale as a means of high-throughput screening and model examinations such as fast determination of reaction kinetics. 

According to an older German study, the time-to-market of new chemical products, besides optimizing the internal research and development as outlined above, could profit from faster administrative approval by the public authorities [138]. For example, the phase of getting the concession has a share of about 20% of the overall time for process development, amounting on average to 7.5 years in Germany. Process development in other countries is faster, e.g. 5.0 and 5.7 years in Japan and the USA, respectively. 

Many aspects related to sensors influence the time to market of newly developed appliances. The easier it is to add a sensor to a product, the faster it can be released. Apart from having to meet certain functional requirements, a sensor... 

In the production of life-science products, adhesives, coatings, fine chemicals, etc., the trend towards small production volumes of application-specific high value products continues, and the time to market and the time in market of the products decrease. Therefore in the production of these chemicals flexibility and cost efficient and timely production of small amounts of material are key factors for economic success. 

Short development time. Time-to-market pressure does not leave sufficient... 

In conclusion, it seems likely that high-throughput experimentation (HTE) will not only be a tremendous methodology to solve the time-to-market problem, but will also enhance the scope as well as the quality of academic research to a large extent. 

Marketer Competitive features, time to market, fits into larger market positioning with other products... 

Other qualities also influence the design and development of a system. They include time to market, customizability to different products in a product family, development organization structure, distributed teams and their areas of expertise, and so on. 

As many other industries, the fine chemical industry is characterized by strong pressures to decrease the time-to-market. New methods for the early screening of chemical reaction kinetics are needed (Heinzle and Hungerbiihler, 1997). Based on the data elaborated, the digital simulation of the chemical reactors is possible. The design of optimal feeding profiles to maximize predefined profit functions and the related assessment of critical reactor behavior is thus possible, as seen in the simulation examples RUN and SELCONT. 

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