Product Introduction Management

Cullen J. M. 1994 Managing the New Product Introduction Process for Quality, Reliability, Cost and Speed. In Proceedings IMechE International Conference on Design Competitive Advantage - Making the Most of Design, Coventry, 23-24 March, Paper C482. 

Philpotts, M. An introduction to the concepts, benects and terminology of product data management. Industrial Management Data Systems 4, 11-17 (1996)... 

Product Lifecycle Management, which comprehends new product introduction and product sunset, in order to reduce supply chain complexity and allow becoming agile. 

Category Risk Assessment and Management for New Product Introduction... 

Senior management clearly understands and provides strong support to implement a robust PLM process that covers both new product introduction and portfolio optimization approaches. 

The last component of the DDSC is the Product Lifecycle Management (PLM). In this area, as it can be seen in Fig. 7.9, both Uruguay and USA currently have a basic push operation (level 1), which can be translated as a lack of an organization culture that foster innovation. Brazil is already in an optimized push performance (level 2) regarding PLM. For future performance, all operations target to become an optimized Push-Pull (level 3), where PLM is implemented for both new product introduction and portfolio optimization. 

The approaches listed above have value for both individual company and supply chain applications. Two other techniques have particular value in improving SCM practice during product design (1) discovery-driven planning and (2) the employment of stages and gates to manage product introduction. Both tools have natural extensions to supply chain formulation as the product is developed. 

There was little real commitment from senior management to make the project succeed. Lip service was paid to the SCM concept, but management s prime concerns were increasing market share, speeding up new-product introduction, and meeting the profit projections made to the parent company for the next few fiscal quarters. 

Determining exposures a company faces is a formidable task, but it must be undertaken. Companies may choose to bring in an outside consultant or depend on the advice of a representative such as a loss control expert from their insurance company. This person will review activities, procedures, and processes to determine where exposures occur. Once exposures are identified, the company selects the critical exposures and prioritizes them in order of importance. Even large corporations have limited resources and must make decisions as to where to commit their resources. While controlling losses may seem to the safety manager like the most important way to utilize resources, the marketing director may feel that a new product introduction should take precedence. The safety function competes with... 

Philpotts M., 1996, An Introduction to the Concepts, Benefits and Terminology of Product Data Management, Industrial Management Data Systems, 96(4), pp. 11-17. 

Systems, tools and processes Information systems, management and incentive systems, demand planning, supplier selection, new product introduction tools and procedures, supply chain noject management and cooperation procedures... 

Category Management is the framework of the three collaborative demand side practices, namely Efficient Store Assortment, Efficient Product Introduction and Efficient Promotion. This means, new categories are developed and managed as strategic business units with the aim to focus on higher consumer value (Von der Heydt, 1997). The store assortment as a starting point is meant to be... 

New product introduction Bill of materials management, prototyping, design validation, testing, production validation, transfer to volume. 

The process defines what the enterprise has to deliver. The phases, the review points, and the technical and commercial deliverables are clearly defined, and the process aims to take account of market, product design, and manufacturing and financial aspects during each process stage. The skill requirements are defined, together with the necessary supporting tools and techniques. The process runs across the functional structure and includes customer and supplier representation. The PIM process is owned by a senior manager and each product introduction project is also owned by a senior member of staff. 

Project Management - The professional management of every product introduction project against clearly defined and agreed cost, quality and delivery targets specified to achieve complete customer satisfaction and business profitability. 

Introduction and commercial application Safety and the environment have become important elements of all parts of the field life cycle, and involve all of the technical and support functions in an oil company. The Piper Alpha disaster in the North Sea in 1988 has resulted in a major change in the approach to management of safety of world-wide oil and gas exploration and production activities. Companies recognise that good safety and environmental management make economic sense and are essential to guaranteeing long term presence in the industry. 

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