Big Chemical Encyclopedia

Chemical substances, components, reactions, process design ...

Articles Figures Tables About

Market development, building

Market development is another marketing function known by many names in many companies. I view it as that department which contacts the prospective customers identified by market research or other source data. They attempt to sample material for part evaluation, in the case of established products, or to arrange to build prototypes in the case of new products. [Pg.103]

Launch and market development Managing a portfolio of costly and risky R D pro ects Building a solid business case ... [Pg.381]

Failures cannot be avoided. The trick - as in the world of venture capital - is to manage the uncertainty and to build a portfolio of good prospects. And, as with venture capital, the starting point is a solid business case for the opportunities. It is important to ensure that the addressable market size and uptake are correctly estimated (by defining them narrowly enough) and that a sufficient budget is allowed for investments, in particular for market development and application development. [Pg.382]

Natural gas faced an easy task, since its markets could build on city gas or coke gas infrastructures natural gas burner equipment and the gas turbine were added, and in these days the fuel cell is being developed as another opening valve for hydrogen rich natural gas or coal gas or biogas or - finally, pure hydrogen. [Pg.37]

Building infrastructure in anticipation of market development has rarely happened, and when it has, the investors have usually been disappointed, especially with high cost refueling stations, such as for natural gas or electricity. Fuels with lower infrastructure investment costs, such as ethanol, would appear to have lower barriers to introduction. However, the target markets for these fuels are general consumer vehicles which refuel at branded and independent stations. Branded stations have been reluctant to offer fuels not supported by the parent companies both types of stations have thin profit margins that increase the opportunity costs of replacing a conventional pump with an alternative fuel. [Pg.175]

Thinking of the enormous market of building materials, efforts have been made to find applications for old plastic materials in the building market and to develop both production methods to use the mixed plastics without any separation and new products containing plastic granulates as artificial aggregates. [Pg.54]

Modem life in inconceivable without zinc. Zinc provides the most cost-effective and environmentally efficient method of protecting steel from corrosion. Zinc is also used to power electric vehicles and computers, to make brass, automotive equipment, household appliances, fittings, tools and toys, and to support the building and constraction industries. It is also used in pharmaceuticals and cosmetics, in mbber, in fertilisers and in animal feeds. The links between properties, applications and performance, as well as zinc demand and market dynamies, will be reviewed along with market development opportunities and successes. The presentation will also include a progress report on the five-year plan of the International Zinc Association to increase the global market for zinc, over and above the natural growth, by 500,000 tonnes/year by 2002. [Pg.23]

The intensive work on international standards related to the biodegradability of plastics is an important and vital element in market development and breakthrough of these materials. Still, this is only the first step in communication and build-up of credibility. The next step is an independent and reliable third party certification system linked to a logo. The certification body is needed to evaluate the often complex information and make a correct judgement on the overall characteristics of a given material. In a way, one could see it as standards being the theory and certification systems turning the theory into practice. [Pg.165]

A trend ia the utihty of isophorone is as an important iadustrial building block. Foremost among these developments has been the use of isophorone as a raw material, and isophorone diisocyanate [2855-13-2] (IPDl), for the production of the light-stable polyurethane. The U.S. market for IPDl-based products was 31 million ia 1989, and is estimated to grow to 53 million ia 1994 (230). [Pg.495]

Eastman Kodak has identified 10 core competencies and developed a process for their management and utilization within the company (29). Similarly, Eaton Corporation selected seven core technical competencies, ranked them in importance, assessed their importance vs the known state-of-the-art for the industry, and developed action plans to extend the life of each (30). Eaton subsequently found the company could bring to market products designed with proven building blocks, thus minimizing risk and the need for additional capital equipment. In addition, the competencies were found to be reservoirs of proprietary advantage that had not previously been put to work. [Pg.128]


See other pages where Market development, building is mentioned: [Pg.296]    [Pg.212]    [Pg.334]    [Pg.207]    [Pg.439]    [Pg.46]    [Pg.46]    [Pg.450]    [Pg.99]    [Pg.153]    [Pg.1132]    [Pg.107]    [Pg.151]    [Pg.137]    [Pg.483]    [Pg.438]    [Pg.48]    [Pg.290]    [Pg.102]    [Pg.47]    [Pg.1276]    [Pg.132]    [Pg.169]    [Pg.229]    [Pg.243]    [Pg.296]    [Pg.213]    [Pg.65]    [Pg.423]    [Pg.186]    [Pg.48]    [Pg.172]    [Pg.209]    [Pg.219]    [Pg.13]    [Pg.88]    [Pg.128]    [Pg.273]   


SEARCH



Building market

© 2024 chempedia.info