Innovation value driven

The answer - and hence the challenge - is value driven innovation innovation driven by the changing environment, technological opportunity, and the consumer. Technology push will no longer suffice Innovation must be driven by consumer pull. 

This involves the engineering of food powder ingredient particles that can maintain ingredient stability and functionality, that do not present dust formation problems, that do not present difficult handling and transport problems, and can be readily rehydrated to deliver their required functional performance in a wet formulation. The major limitation to this type of approach is the low value of food powders and the low cost driven nature of food powder product that stunts this type of innovation. On the other hand, particle engineering is the key to the higher added value of food powders, e g. by producing products with excellent instant properties. 

Finally, Andrea Larson, in Section 7.3.3, presents a business case for the sustainability of the chemical industry, recognizing that the market is not driven by some invisible hand, but rather by the entrepreneurship and creative capacities of real professionals who daily make decisions about what chemicals to develop and use, what products to make and promote, and what costs will be borne by the public and the environment. It is through guided innovation that chemicals are developed and employed, and where innovation embraces environmental values there are a host of business opportunities for creating a sustainable future. 

Jane and Maureen s movie poster activity provides a DCM heuristic for uncovering educators values about writing. DCM-inspired activities are inherently visual, and they provide alternatives to traditional interviews, surveys, and questionnaires. DCM-driven methods, such as this movie poster activity, make visible aspects of rhetorical values that traditional research methods may not be able to reveal. In fact, Broad (personal communication, October 6, 2006) explained that UNR s innovative application of DCM reveals educators "latent rhetorical values" using a "psychoanalytical approach." Stalions... 

This is a company internal objective that is also driven by external factors, between which social pressure and legislation from one side and market competiveness driven by innovation from the other side are the driving elements. Owing to global competiveness, the effectiveness of these driving forces to foster innovation is related to the capacity to introduce in the product value elements that account for how the product (and related chain of production) impact on the environment, as well risks, are minimized. Chapter 5 discusses these aspects and the modalities to quantify sustainability of chemical production. 

Performance-based pricing Basing prices on value to the customer, not necessarily what the product costs. The supply chain can influence value to the customer. Applies specifically to innovative products as opposed to functional ones where prices are cost driven in competitive markets. 

In this chapter, we have identified three components of the hybrid imagination (1) interactional expertise/social responsibility competences/abilities to (2) enable anthropology-driven innovation, and (3) foster value sensitive design. 

---