Communication Strategy

Communicating the importance of PSM. This includes internal as well as external communications and may be part of broader corporate communications strategy or a freestanding effort. 

Commission of the European Communities. (1992). Green Paper on the Impact ot Transport on the Environment A Community Strategy for Sustainable Mobility. Brussels Author. 

European Commission s Community Strategy for Endocrine Disrupters... 

European Commission communication on a Community strategy for endocrine disrupter. COM 706, Brussels, 1999. 

EC (2001) Commission communication to the council and the European parliament on the implementation of the community strategy for endocrine disrupters—a range of substances suspected of interfering with the hormone systems of humans and wildlife, COM (1999) 706 COM (2001) 262 final, Brussels... 

In December 1999, the EU Commission published the Community Strategy for Endocrine Dismpters which set out a general framework for stedying endocrine disrupters (ED) (EC 1999). This strategy focused on short, medium- and long-term actions that would contribute to ensure a better environment and health of people within the EU. 

In June 2001, the EU Commission published the hrst progress report following the adoption of the Community Strategy for Endocrine Disrupters, covering the time period from 1999 to 2001 (EC 2001b) and in October 2004, the second progress report was published covering the hme period from 2001 to 2003 (EC 2004). 

A topic linked to ethics but with its own issues and strategies is communication. The committee is convinced that communication starts with the study proposal and continues through study design. Each of the many constituencies associated with a proposed study requires careful consideration in planning communication strategy and content. Most biomonitoring studies will eventually have applications, and researchers need to anticipate potentially affected communities and plan for communication with them. 

Over-communicate. Communication is the single most underrated component of implementation. Organizations need to explicitly define a communication strategy that will last throughout the entire change program. 

The integration office may also assume an arbitration function and moderate discussions in difficult situations, for example when an optimum organizational design is being derived for individual units. Additional tasks may include developing the communication strategy or clarifying personnel matters. 

It is important to decide as early as possible who will be responsible for developing the communication strategy and who will release the spedfic content. Agreeing on uniform wording and a few clear core messages early on has proven worthwhile. This would cover topics such as why the merger makes sense, what it offers the companies concerned, and what will change for stakeholders. 

Under the tide Chemie im Dialog ( The Chemical Industry in Dialog ), we incorporated these components into our communication strategy back in the early 1990s. The measures taken cast their net wide, and include ... 

Obtaining public input on their drug risk communication strategies. 

Stakeholders should create a communications strategy on chemicals in the Asian region. Case studies from Europe in which lessons have been learned on chemicals policy may be very useful to Asian stakeholders. It should be noted that some Northeast Asian countries have developed and implemented a national pollutant release and transfer register (PRTR) system, which is considered an important initial step towards risk-based chemicals management. Meanwhile, policy champions should be identified to push the chemicals agenda within ASEAN, especially among businesses and small and medium enterprises (SMEs). 

ASEF as a well-established link between the regions could play a significant role, e.g. by developing a communication strategy for Asian regions and therefore putting into practice the Helsinki declaration on the future of ASEM ... 

AMPERA (2007) Risk communication in accidental marine pollution good practice guide for an effective communication strategy, http //otvm.uvigo.es/investigacion/informes/documentos/ AMPERA Publication Nr2 RiskCommunication.pdf. Cited September 2008. 

Identification and prioritization of research needs at the international level would result in more focused and strategic research initiatives by both the pesticide manufacturers and the larger research community. For example, the USEPA National Exposure Research Laboratory has identified general areas of research needs in children s exposure assessments for environmental exposures (Cohen Hubal et al 2000). There is a requirement to develop harmonized priorities for research that would strengthen risk assessment methodologies for pesticides. This would need to be followed by an effective communication strategy so that funding bodies and the research community were informed about such priorities. 

Each crisis will carry its own psychological baggage. The practitioner must anticipate the mental stresses that the population will be experiencing and apply appropriate risk communication strategies to attempt to manage these stresses. 

Mountain of gold the market s expectations of the company are very low, even much lower than the worst case scenario in the company s business plan. That means that once the company has managed to convince the market of its real future economic performance prospects, it will have a positive DEEP, that is, TRS outperformance. Management teams in this situation would be well advised first to reconfirm their planning to make sure that it is truly realistic, and second to put an effective investor communication strategy in place. 

Have you established a clear communication strategy for participants and other stakeholders ... 

Points to Consider Tliere is no such entity as tlie public instead, tliere are many publics, each witli its own interests, needs, concerns, priorities, preferences, and organizations. Different risk cominmiication goals, audiences, and media require different risk communication strategies. 

Communication from the Commission, to the Council, the European Parliament, and the Economic and Social Committee— Community strategy for dioxins, furans, and polychlorinated biphenyls, March 4, 2002. 

When developing the implementation strategy, it is also important to understand what metrics need to be reported to what audiences. Chapter 6 discusses communication strategies for several important audience groups. 

Communicating with those who can and do influence process safety is a key to improvement. Many individuals across an organization share objectives to improve process safety. Metrics are a valuable resource to everyone involved in improving performance, and communicating results is a key activity in maintaining a successful improvement effort. Effectively sharing results in a timely manner is the central objective for the communications strategy, and it is important to plan how results will be clearly communicated. 

Communication strategies should consider the needs, objectives, roles, and responsibilities of the various audiences. 

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