Communication strategies development

The situation is not different in the pharmaceutical world, where marketing strategies are developed on the basis of expectations of their effects on drug sales, market penetration, perceived quality, etc. Such strategies are often the product of implicit mental models, and are effective when they have their desired impact. But mental models are difficult to communicate, impossible to analyze or quantify, and hard to prioritize. As such, they often result in suboptimal decisions when it comes to strategy development and brand planning. 

The integration office may also assume an arbitration function and moderate discussions in difficult situations, for example when an optimum organizational design is being derived for individual units. Additional tasks may include developing the communication strategy or clarifying personnel matters. 

It is important to decide as early as possible who will be responsible for developing the communication strategy and who will release the spedfic content. Agreeing on uniform wording and a few clear core messages early on has proven worthwhile. This would cover topics such as why the merger makes sense, what it offers the companies concerned, and what will change for stakeholders. 

Stakeholders should create a communications strategy on chemicals in the Asian region. Case studies from Europe in which lessons have been learned on chemicals policy may be very useful to Asian stakeholders. It should be noted that some Northeast Asian countries have developed and implemented a national pollutant release and transfer register (PRTR) system, which is considered an important initial step towards risk-based chemicals management. Meanwhile, policy champions should be identified to push the chemicals agenda within ASEAN, especially among businesses and small and medium enterprises (SMEs). 

ASEF as a well-established link between the regions could play a significant role, e.g. by developing a communication strategy for Asian regions and therefore putting into practice the Helsinki declaration on the future of ASEM ... 

Identification and prioritization of research needs at the international level would result in more focused and strategic research initiatives by both the pesticide manufacturers and the larger research community. For example, the USEPA National Exposure Research Laboratory has identified general areas of research needs in children s exposure assessments for environmental exposures (Cohen Hubal et al 2000). There is a requirement to develop harmonized priorities for research that would strengthen risk assessment methodologies for pesticides. This would need to be followed by an effective communication strategy so that funding bodies and the research community were informed about such priorities. 

When developing the implementation strategy, it is also important to understand what metrics need to be reported to what audiences. Chapter 6 discusses communication strategies for several important audience groups. 

Chapter 7 describes the needs of different audiences. An analysis of who needs what should be developed to guide the communications strategy. During early phases of implementation, communications should be analyzed considering various aspects as discussed in the next section. The different information needs of different audiences within the organization are graphically depicted in Figure 6.1. 

April 1996 Mali participated at the Conference on the Sustainable Elimination of Iodine Deficiency Disorders Africa by the Year 2000, which was hosted by the Government of Zimbabwe November 1997 The National Directorate for Public Health in Mali organized a workshop to revitalize the IDD program a national communication strategy for the utilization of iodized salt was developed... 

In order to obtain TSA, one will first try personal interactions mental simulation, complementing, or verification. If personal interactions are not strong enough to develop complete and sufficient TSA, communication strategy will be chosen to invoke inter-personal interactions. The interaction methods available are informing, query and answer, and observation. 

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