Mission Statement and Goals

You can find top managers concerns from a number of sources  

Make sure you review all of these if your customers discover that you haven t read the Annual Report, your credibility may be ruined  

Remind managers of all the areas in which continuous improvement could be achieved  

At the beginning of this chapter, we provided some general advice on how to gain management support for integration. We recommended that you identify champions in top management. Once you have conducted all the preparation outlined above, you should be in a position to identify specific candidates for each role. Your champions will most likely have one or more of the following characteristics  

Successful Quality Management programs usually have clearly defined missions and objectives. Of the organizations that have committed to integration, we have found no single example that meets our needs. The following mission statement and goals have been adapted from several sources. 

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Getting feedback from a spouse or a close friend on your draft mission statement is useful, and posting the mission statement with that person helps create external pressure for you to live up to your intentions. As you review your values statement and goals, you should review your mission statement to make sure that it remains a valid snapshot of where you believe you need to go. 

Practice standards. Practice standards are needed to ensure consistent, comprehensive pharmacy services for each patient. According to the mission statement, the goal is for each patient to be free of drug-related problems. And drug products must be procured, prepared, and distributed cost-effectively, efficiently, and safely. The standards must be designed so that the pharmacist is reasonably able to maintain them. Career advancement opportunities should be made available within clinical practice and not be confined to a managerial track. Career ladders should be constructed to institutionalize and formalize department expectations for the development of clinical practice skills. 

Where does process safety show up in these mission statements and explanations The current mission statements of nine major chemical and oil companies were examined [DuPont, British Petroleum (BP), Dow, Exxon, BASF, Chevron, Koch, Valero, and Bayer]. None of them mentioned process safety specifically. In the further explanation documents, some companies mentioned safety and environmental goals but there was no specific mention of process safety. This may be more understandable than it first appears. The audience is very broad, essentially everyone who is interested in the given company. Further, most people would not understand what process safety is, though some communities in which these companies operate understand very well what it is. It may also be that companies believe that operating without a process release is a given expectation in line with such basic expectations as accurate financial statements or obeying applicable regulations and laws. 

Emergence Corporate values provide an understanding of what the values to which the company adheres, the activities for which it is prepared to be take responsibility and designates its future goals and objectives. They often cover terms such as the vision, the corporate purpose, the mission statement or goals. In the partnership, when one introduces the environmental aspects, the innovative CSR company aims to meet the needs of its customers by providing efficient, high-quality solutions that improve the productivity, end-product quality and eco-efificiency of its customers industrial processes. 

The second level of culture involves the Espoused Values that consist of the content of the various strategies, goals, and core philosophies that are used by the leadership to guide the organization. What does the organization say about itself We see these espoused values in the form of safety slogans, safety mission statements, and various commitments made with regard to safety. 

When employees imderstand and accept the mission statement and guiding principles, they become more involved in the mission. The action plan will not be viewed as one more flavor of the month, but as relevant to the right principles and useful for achieving shared goals. Indeed, the workforce will help design and implement the action plans. This is crucial for cultivating a Total Safety Culture. 

What is this team s mission A team s mission, or mandate, or charter, provides a capsule summary of its reason for being why it has been created, how it will operate, and what is its goal. While a formal team mission statement should be refined and adopted by the group itself (to assure members understanding and endorsement), you should have dear ideas in outline form to share and discuss with teammates. A sample of such an outline, and a more formal mission statement deriving from it, appears as Figure 3-6. 

Despite mission statements to the contrary, it often appears that the goal of the pharmaceutical industry is to protect its interests and exploit the incentives embedded in the framework that governs and supports it. It often develops in conjunction with other research establishments, manufactures, markets, and distributes drugs that may benefit most those suffering in the developed world - not necessarily those in developing countries. 

At a strategic level of personal planning, value statements lead to mission statements, but to actualize the lofty aims of die mission statement, it is important to visit and revisit your goals. Goal setting feeds your to-do list with activities that are worth doing—with activities that help you accomplish your life s mission. 

As discussed in previous chapters, implementing value-added pharmacy services requires a comprehensive strategic plan that includes a mission statement, SWOT analysis, goals and objectives that the practice hopes to achieve, and strategies to achieve the objectives. This plan provides direction for the practice and guides the allocation of resources and efforts. As the scenario demonstrates, the planning process helped Carol, the pharmacist-owner, to identify a service that fits with the pharmacy s strategic plan and yet has a niche in the marketplace. Pharmacists can implement many types of services in their practices, but it is essential that they do some market research to determine the opportunities and threats in the marketplace to ensure the success of the new service. Also, it is important to assess the pharmacists motivations and abilities to provide a service. Ultimately, the success of any service depends both on market opportunities and the pharmacists ability to provide the service. 

In designing a working mission statement for pharmacy practice, the Commission expressed its belief that ... the mission of such practice is to render pharmaceutical care with the view that such care focuses pharmacists attitudes, behaviors, commitments, concerns, ethics, functions, knowledge, responsibilities, and skills on the provision of rational drug therapy. The goal of such therapy being outcomes which improve the quality of patients lives (p. 376). ... 

In matty organizations the complete strategic plan is not available to matty of the employees so the commitment of the top management personnel must be visible to the employees in the vision and mission statements as well as the goals and objectives. Examples can be observed by searching various Web sites for mission, vision, and values statements of corporations that interest you personally. 

After the Persian Gulf War, Operation Provide Comfort (OPC) was created as a multinational humanitarian effort to relieve the suffering of hundreds of thousands of Kurdish refugees who fled into the hills of northern Iraq during the war. The goal of the military efforts was to provide a safe haven for the resettlement of the refugees and to ensure the security of rehef workers assisting them. The formal mission statement for OPC read To deter Iraqi behavior that may upset peace and order in northern Iraq. ... 

It is relatively easy to write and publish a mission statement—it is much more difficult to maintain a commitment to the mission statement s values, week after week, month after month, year after year. As already stressed, culture is expressed in actions, not in thoughts, words or good intentions. If a company publishes an ambitious mission statement, but fails to make a serious effort to meet its goals, then it would have been better not to have published the mission statement in the first place. 

A company s mission statement generally describes in one to three sentences what the company does, its values, and what it wants to accomplish. The authors typically are the company executives or board of directors who set the goals and direction of the company. The target audience includes potential and existing investors, employees, government agencies, advocacy organizations, suppliers. 

A discussion of the company s performance, goals, and values (including mission statement). 

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