Internet marketing

Careers, Jobs Emolovment Internet Marketing Internet Securitv... 

Ashar, B.H., Miller, R.G., Getz, K.J., and Pichard, C.P. 2003. A critical evaluation of Internet marketing of products that contain ephedra. Mayo Clin. Proc. 78, 944-946. 

Morris, C.A. and Avom, J. 2003. Internet marketing of herbal products. JAMA 290, 1505-1509. Moulds, R. and Malani, J. 2003. Kava Herbal panacea or liver poison Med. J. Aust. 178, 451-453. Mullins, R. and Heddle, R. 2002. Adverse reactions associated with Echinacea The Australian experience. Ann. Allergy Asthma Immunol. 88, 42-51. 

It was formerly suggested that thujone might interact with cannabinoid receptors in the CNS to bring about a psychotropic effect. Despite internet marketing claims, this... 

The reuse of products in secondary markets also entails some challenges for manufactorers, retailers, and even researchers. The availability of used products with lower prices in the market that compete directly with new products, the pricing of those new products, and frequency to upgrade ver-simis of a product are some of the topics that are the subject of concern for manufacturers. When e-commerce is the only source of contact with the customers, the customer service is totally dependent on the supply chain logistics. Thus, the continued process improvement, development of innovative software applications, and cost reductions become critical to compete in the current aggressive internet markets. Issues such as the impact of secondary markets in the supply chain, the impact on the strategy of original manufacturers, and retailers are topics of research interest. 

Chaffey, D., Mayer, R., Johnston, K., Ellis-Chadwick, F. (2004). Internet marketing(2 Qd). Essex, UK Pearson Education. 

Products in decline hang on for dear life. Unless they move backward to another phase rejuvenating their product or supply chain, they will not survive. Crown Books, an early discounter, lost market share to Barnes Noble and Borders who sold the same books as they did, but with more extended product amenities such as coffee and reading areas. In another turn, Internet marketer Amazon.com challenged Crown s brick and mortar model. 

Netessine, S., N. Rudi. 2000. Supply Chain Structures on the Internet Marketing-Operations Coordination Under Drop-Shipping. Working paper, Wharton School, University of Pennsylvania, Philadelphia, PA. 

Several papers study the impacts of the Internet on firms marketing and product strategies [17], [127]. Smith et al. [135] provide a review and assessment of the digital markets. They identify four dimensions of efficiency in Internet markets when compared to brick and mortar markets price levels, price elasticity, menu costs, and price dispersion. They review evidence that Internet markets are more efficient than conventional markets with respect to the first three dimensions. They note that there are several studies (Bailey [9], [10] Clemons et al [38] and Brynjolfsson and Smith [25]) that find substantial and persistent dispersion in prices on the Internet. 

Seifert, et al. (2001) assume that the manufacturer has a direct (internet) market that serves a different customer segment than the traditional retail channel (not owned by the manufacturer) and that demands in the two channels are thus independent. They model the inventory decisions for a supply chain comprised of a manufacturer and N retailers, as shown in Figure 15.4. They compare a dedicated supply chain to a cooperative supply chain. In a dedicated supply chain the inventory sent to each retailer is used exclusively to meet demand at that retailer while inventory at the internet store is used exclusively to meet demand at that store. In a cooperative supply chain, leftover inventory at the retailers is available to fill demand at the internet store. 

Morris CA, Avon J (2003) Internet marketing of herbal products. JAMA 290 1505-1509... 

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Kalyanam, Kirthi, and Ward Hanson. Internet Marketing and e-Commerce. Cincinnati, OH South-Western Publishing, 2007. 

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