Medical marketing internet

GHB can be harmful and even deadly to people who use it. But it may mistakenly be perceived as a safe drug because it was only recently made illegal. Also, it was previously available in health food stores as a dietary supplement, is marketed over the Internet, and is prescribed for limited medical use. 

Artwork needs to be agreed upon between the pharmaceutical, medical device, or healthcare company and the marketing organization. Traditionally this has been achieved using fax and/or e-mail attachments. More recently the Intranet and Internet has been used to facihtate such transactions in conjunction with electronic document management systems (EDMS). 

The increased use of the Internet in recent years as a means of communicating information on drugs and medical devices has provided considerable benefits to the healthcare industry. The Internet offers many possibilities in terms of graphic representation of data and the ability to publish information to a wider audience at a faster speed than by the use of traditional marketing channels. The overriding compliance consideration, however, is the accurate transmission of information to the reader, whether the reader is a member of the public or a pharmaceutical or healthcare professional. 

The Internet can provide the in-depth content seen in print advertising, the real-time impact of television, the immediate response of direct mail and the mass reach of outdoor advertising (Randle, 2003). It is estimated that about 25% of online information is related to health, over 50% of adults who use the Internet use it for healthcare information and a quarter of patients who go to disease-specific web sites ask their doctors for a specific brand of medication in the United States (Matthews, 2001). Online marketing includes... 

The extraordinary advances in digital, medical, and scientific technology over the past decade have had a tremendous impact on the way in which we live and work today. Nowhere is this more evident than in the high tech realm of pharmaceutical research. The completion of the Human Genome Project, the increased speed and power of computers, and the invention of sophisticated laboratory equipment and techniques have opened up new avenues of discovery that are rapidly paving the way toward tomorrow s blockbuster drugs. Outside the labs, both the Internet and the media have provided consumers and physicians alike with instant access to unprecedented amounts of medical news and information. This not only fuels the demand for better, faster treatments but it also redefines the arena in which companies vie for sales and market share. 

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