Detailed Market Survey

The project team with the help of Mr. Eddy Wu of Chiaphua Industries Ltd. and Mr. Bobby Poon Chi Hung, an undergraduate business student, conducted a detailed market survey and analysis. 

Finalise the product mix for the present and for the future (with or without expansion of the overall capacity of the industry). This shall be done for the manufacture of different products and their grades as well as rates of production of each type. It is necessary to carry out a detailed market survey before this step. 

Studies by Moscardo, Morrison et al. (1996) and Meikle (2003) provide some initial evidence consistent with the model outlined in Figure 4.8. Using archival data based on the Pleasure Travel Markets Survey, Moscardo and colleagues analysed the responses of 1503 outbound Australian travellers to a detailed interview on international travel behaviour. Three groups of travellers who emphasised different sets of travel motives... 

The Italian association for plastics processors, Unionplast, has been collecting figures for many years with the aim of devising a feasible recovery and recycling system for end-of-life plastic products, and has carried out a market survey specifically regarding PVC pipes and pipe-fittings. This article provides details of the association s findings. UNIONPLAST... 

This book intends to supply the basic information necessary to apply the methods of vibrational spectroscopy, to design experimental procedures, to perform and evaluate experiments. It does not intend to provide a market survey of the instruments which are available at present, because such information would very soon be outdated. However, the general principles of the instruments and their accessories, which remain valid, are discussed. Details concerning sample preparation and the recording of the spectra, which is the subject of introductory courses, are assumed to be known. Special procedures which are described in monographs, such as Fourier transformation or chemometric methods, are also not exhaustively described. This book has been written for graduate students as well as for experienced scientists who intend to update their knowledge. 

The estimate of the future market size can be made in various ways— projection of historical data, comparison with other factors such as GNP where a relationship can be established (e.g. per capita usage of plastics and per capital GNP), and detailed user surveys. 

A hypothetical product growth curve is illustrated in Figure 6.6. Clearly if the data available show exponential growth care must be taken in projecting over a long period. Techniques have been developed to modify the simple extrapolation but require extensive data. The projection of past data can be improved by combining with detailed user surveys of major product outlets to provide a more rational basis for estimated demand. All methods of assessing future markets assume the absence of major perturbations, and events such as the OPEC actions on oil prices in 1973 and 1979 can make nonsense of any forecasts. 

In the early 1970s, substantial work was invested in an overall market survey in developing countries and in detailed evaluations of a number of candidate Member States. A partial but important objective of this survey was to demonstrate the existence of an SMPR market if the reactors would be available at certain costs. Detailed assistance also was provided in the case of two bid evaluations, namely for Kuwait in 1975 and Bangladesh in 1978. 

In the "Market Survey" of 1972-73 a detailed analysis and optimized electricity system expansion plan was made for 14 countries and later (1973) extrapolated more qualitatively to a large number of countries. 

A market basket survey, however, is unique in that untreated control commodities, as the term is normally used in residue studies, cannot be obtained. In a market basket survey, food commodities are collected at the consumer level and not from controlled field tests. By design, the cultural and treatment details for the collected commodities are expected to differ from sample to sample. This factor enables the collected commodities to represent the spectrum of conditions under which crops are supplied for human consumption. 

In terms of the actual substances used, only a tentative breakdown is possible as most countries do not differentiate in detail whether drug users take methamphetamine, amphetamine or other stimulants. However, Member States have repeatedly reported distinct regional characteristics to UNODC, which help establish reasonable orders of magnitude at the regional level. As an example, the information available suggests that amphetamines users in East and South-East Asia consume primarily methamphetamine while users in Europe take primarily amphetamine (with a few exceptions, notably the Czech Republic where methamphetamine is the preferred substance). Household surveys show that about half of the stimulant users in North America use methamphetamine. Captagon use, which is widespread in the Near East, basically reflects the use of amphetamine (often in combination with caffeine). In contrast, users of amphetamines in South Africa and in North Africa, seem to lean more towards methamphetamine. In addition, information available indicates that in most parts of South America, Central America, the Caribbean, in western, central and eastern Africa as well as in some parts of southern Africa and Asia, the amphetamines markets consist primarily of various diverted pharmaceutical preparations. 

Before any detailed work is done on the design, the technical and economic factors of the proposed process should be examined. The various reactions and physical processes involved must be considered, along with the existing and potential market conditions for the particular product. A preliminary survey of this type gives an indication of the probable success of the project and also... 

Please prepare a preliminary design for the proposed plant. This design will be surveyed by the Process Development Division and used as a basis for further decisions on the proposed plant. Make your report as complete as possible, including a detailed description of your recommended process, specifications and cost estimates for the different pieces of equipment, total capital investment, and estimated return on the investment assuming we can sell all our product at the prevailing market price. We shall also be interested in receiving an outline of the type and amount of labor required, the operating procedure, and analytical procedures necessary. 

In 1995, the EU commissioned Maurice Palmer Associates (MPA) to undertake a survey of packaging of foodstuffs across Europe. They primarily focused on the UK and Italy, but the data were not correlated with foodstuff consumption. The data collected from the UK and Italy were extrapolated to the remaining 15 EU Member States, but because many assumptions were necessary, the confidence in the results varied from about 60% for Ireland, Einland and Sweden to a high of 90% for the UK market (ILSI 1996). MPA concluded that the different databases for food packaging materials for 15 EU Member States had a considerable amount of detailed information and probably contained far more detail than would be needed to derive food consumption factors, although the information could if necessary be refined on a country by country market share or packaging type basis. It is believed that this data has not been put to many, if any, uses to date as far as packaging of foodstuffs consumed is concerned. 

Marketing costs comprise promotion (advertising and detailing), sponsorship of symposia and other promotional events, and support functions such as market research. Between 1987 and 1990, in the six companies surveyed by OTA, 33.6 percent of sales were devoted to marketing and administrative costs. If Eli Lilly s cost structure is typical of the research-... 

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