Consultants marketing

Lindner C (2004) Produktions- und Verbrauchsdaten fiir Kunststoffe in Deutschland unter Einbeziehung der Verwertung 2003. CONSULTIC Marketing Industrieberatung GmbH... 

ChemKit has set itself the aim of raising awareness among the broad spectrum of Austrian small- and medium-sized enterprises with regard to the advantages of a more efficient use of chemicals and to provide information in order to allay any reservations there may be regarding this scheme, in order to secure its pioneering role in the Austrian environmental consulting market. 

Fig. 13. Overview of the growth factors in the environmental consulting industry (sources Martinuzzi (Martinuzzi Andre Erfolg im Oko-Consulting, September 2005), FEACO (European Federation of Management Consultancies Associations. Survey of the European Management Consultancy Market, 2004), BDU (Bundesverband Deutscher Unterneh-mensberater. Facts Figures zum Beratermarkt 2005/2006)...

ChemKit, which offers environmental, technical consulting, is part of the environmental consulting industry. Environmental consulting providers include technical consultancies (e.g., civil engineers, technical consultancies, laboratories), management consultancies (e.g., management consultants, data processors, tax advisors, PR consultants, market researchers) and interdisciplinary environmental consultants. 

Based on the envisaged growth development, the following crucial milestones are defined for the next five years until ChemKit becomes established in the national and international consulting markets (Fig. 31). 

The targeted market share (likely case) of ChemKit will already amount to an impressive 65% in the second year after founding. The main reason for this pleasant development is the (as yet) low level of competition in the Chemical Leasing consulting market. In the following years, it must be expected that market share will decline slightly. 

As the number of completed projects grows together with the circle of potential consulting customers (large, medium and small enterprises), it is likely that we will need to take on more employees in 2009. The extended ChemKit team will offer enough personnel resources to take on entry into the European consulting market as of 2010. The initiation and actual implementation of Europe-wide Chemical Leasing co-operations is an important and substantial step for ChemKit s development into an internationally accepted consultancy. 

As a start-up company, ChemKit does not have a portfolio of pilot projects at this time. Here the Austrian consulting market offers an attractive niche to allow the company to become established. The viability and profitability of the business idea can be proved by numerous pilot projects, which will serve as a trust-building reference for potential customers. 

Customer-Integrating Services (Mass Service) Examples Customer Self-Service Call Center Knowledge-Based Services (Professional Service) Examples Consulting Market Research... 

Source Plasticseurope/Consultic Marketing und Industrieberatung GmbH. 

SRI Consulting, Marketing Research Report on Water Soluble Polymers, Chemical Economics Handbook, Feb. 1999. Internet web site http //ceh.sri.com/. 

Consultic, 2004. Plastics Production,consumption and Recycling Data for Germany 2003. (Consultic marketing and industrieberatung produced for Plastics Eiuope Deutschland Grossostheim, Germany). 

Selection of an in-house group or consulting firm to do a market or marketing research study does not foUow any set pattern. In some cases, an outside consulting group is retained to do an independent study of an area already researched by an in-house group. Most often the consultancy is unaware of the prior in-house study, and its report is used as a check study or an assurance to management that its report made a proper assessment. 

Record keeping is an essential requisite of good market research. In the chemical field, call reports or visit reports are usually written by the interviewer and become part of the report in some cases and certainly should become part of the company or consultant files for future reference. Obviously, the call report serves a valuable purpose in the analysis and writing stage. Some market researchers have also found that cross-referencing call reports over a period of time allows rapid identification of the respondents who have demonstrated the greatest abiUty in forecasting their company needs and/or the needs of their industry. 

Company practices differ in who does purchasing research and how it is done. Several patterns are evident. The chemical buyer is responsible for preparing the purchase profiles, possibly with in-house Hbrary assistance. Market research analysts are assigned to the purchasing department and prepare some or all of the profiles needed. Outside consultants are used to prepare some of the purchase profiles or as a check on internal procedures and conclusions. 

Most general-purpose release agents have been developed for this market in part because of their low toxicity and chemical inertness and do not usually present health and safety problems. Some of the solvent dispersions require appropriate care in handling volatile solvents, and many supphers are offering water-based alternatives. Some of the sohds, particularly finely divided hydrophobic sohds, can also present inhalation problems. Some of the metallic soaps are toxic, although there is a trend away from the heavier, more toxic metals such as lead. The reactive type of release coating with monomers, prepolymers, and catalysts often presents specific handling difficulties. The potential user with health and safety questions is advised to consult the manufacturer directly. 

The Kohinson Keport on the 1989 Consumer Photographic/ Eideo Market in Japan with Forecasts for 1994, Photographic Consultants Ltd., Cambridge, Mass., 1990. 

Chemically related database searches can be used to estabhsh concepts and patentable ideas. For instance, searches have identified researchers using particular monomers in a potentially patentable latex formulation found precedents for a polymeric emulsifier summarized pubHcations of people being considered as consultants, expert witnesses, employees or speakers to an industrial group and provided market description information for a new pigment manufacturing firm to identify target markets. 

For a more comprehensive treatment of market research the reader is advised to consult the many books available that will provide a range of methods for determining customer expectations. 

Even without the current outsourcing trends, it has always been difficult for service companies to find sufficient numbers of well-trained, experienced, and motivated field representatives. This is because the range of water treatment problems and potential solutions are very wide and the business involves the marketing of many different types of chemicals and equipment, coupled with consulting work and innovative trouble shooting. 

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