Trade Publications

355 Park Avenue, South New York, NY 10010-1789 Tel 212 592-6570 http //www.plasticstechnology.com 

Tel 303 321-2322 http //www.immnet.com Injection Molding Bookclub http //www.immbookclub.com 

Carl Hanser Verlag KolbergerstraBe 22 81679 Miinchen Tel 089-99830 621 Fax 089-99830625 E-mail kunststoffe hanser.de http //www.hanser.de/zeitschriften/KU/ index.htm 

Global Design News, sister publication of Design News magazine in the U.S., was launched in response to the demands of European design engineers for technology from around the world. 

Market Search Inc 2727 Holland Road, Suite A Toledo, OH 43615 Tel 415 535-7899 

Modern Plastics, Canon Communications LLC, 11444 W. Olympic Blvd., Suite 900, Los Angeles, CA 90064. www.modplas.com 

Plastics Engineering, Society of Plastics Engineers, 14 Fairfield Drive, Brookfield Center, CT 06804. www.4spe.org 

Handbook of Plastics Testing and Failure Analysis, Third Edition, by Vishu Shah Copyright 2007 by John Wiley Sons, Inc. 

Spectroscopy, Advanstar Communications, 485 Route One South, Building F, Iselin, NJ 08830. www.spectroscopymag.com 

Polymer, Elsevier Science, P.O. Box 945, New York, NY 10159-0945. http //www. sciencedirect.com/science/journal/00323861 

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Desk research consists mainly of reading as much as possible about other people s experiences and recommendations. Read industry publications to find out what is currently in demand and what looks promising for the future, as well as what price ranges are available for various products. If there are one or two people who have published material of particular relevance, then if possible go and speak to them in person. They may say more in person than they will write, or their work may prove to have been derivative, in which case find the original source. Market research reports and trade publications can be obtained from most local libraries. Most broadsheet national and local newspapers report occasionally on the organic food industry, and sometimes it is possible to identify a gap in the market. 

As either an employee or an independent contractor you are entitled to deduct educational expenses if they are incurred to maintain or to improve your skills in a trade or business in which you are already engaged. You may not deduct educational expenses that will qualify you for a new trade or business. Costs incurred in inventing may be deducted if you are in the business of inventing and you make a special election under code section 174 to deduct your costs. If you do not so elect, such costs must be capitalized and can be deducted only ratably over the useful life of the invented item. If you are in the business of writing, costs incurred must be capitalized and can be written off only over the useful life of the book. As either an employee or independent contractor you are entitled to deduct trade publications, memberships in professional organizations, and the costs incurred in attending a convention. 

Serious scouting should be made on what are the treatment methods used by other water companies, or suggested in trade publications or meetings, and suggestions by university professors and independent researchers. 

An economic comparison of biofiltration and thermal oxidation was provided by a recent trade publication authored by a PPC chemical engineer (D16218F). The analysis for Case 1 was based on a 4000-cfm airstream containing organic contaminants typically found in the flexographic printing industry. Biofiltration was compared to catalytic oxidation. Lower operating costs favored biotiltration by almost 40% after 5 years of operation. 

Fecralloy Steels. Trade publication. The Metals and Chemical Technology Centre, A.E.R.E. Harwell, England. 

The modern interest in electrochemical detectors for liquid chromatography was stimulated by the recognition that this technique was ideal for the study of aromatic metabolism in the mammalian central nervous system. Most of the papers published during the past 20 years have focused on applications of the LCEC technique to neurochemical problems. Since the First commercial detectors became available in 1974, a number of other areas of application have been explored as well. The trade publication Current Separations provides a useful... 

The risk assessment may be perceived as the source of a risk management decision, when in fact, social concerns, international issues, trade, public perception, or other non-risk considerations may be taken into consideration. Finally there is one activity known as risk communication that involves making the risk assessment and risk... 

OECD. The OECD is a 29-member international group that discusses and develops economic and social policy in such areas as trade, public management, development assistance, and financial markets. 

FIGURE 24.2 Aggregate market capitalization of public combinatorial chemistry companies. Just as the ability to raise capital in combinatorial chemistry has increased steadily during the 1990s, so has the combined market capitalization of companies dedicated to the field that are also traded publicly in stock exchanges. Specifically, the combined market value of these companies has increased by a factor of 65 during the 1990s. Source Biovista (www.biovista.com). 

Water technology online National Trade Publications Inc. http //www.watertechonline. com... 

An examination of technical literature and trade publications indicates that a wide variety of instruments are commercially available for PSD analysis [1]. The classical methods are based on either electrical properties (e.g., the Coulter Counter principle) or optical properties (e.g., laser scattering) of the analyte. However, none of these techniques are separation methods. Because particulate dispersions are often... 

House Organs and Trade Publications as Information Sources... 

First, let us consider what house organs and trade publications are. Their primary objective is to sell products. They are a method of selling by providing a point of contact with a prospective customer. This point of contact, if successful, provides the prospective customer with information. In this sense, house organs and trade publications must be considered as advertisements. Basically, we are concerned with two categories of advertisements action and good will. The action advertisement attempts to induce an immediate response... 

From the advertising viewpoint, the information communicated by house organs and trade publications may be classified in four types ... 

From the information viewpoint, house organs and trade publications are potentially important sources 4-8). Yet many scientists and librarians regard this segment of the chemical literature with the impatience and doubt best described by the doggerel verse ... 

If house organs and trade publications are valuable and important information sources, why have they been relegated to an inconsequential position in so many libraries The real problems posed by house organs and trade publications are how to get them, and what to do with them once they are received. 

House organs and trade publications, even when ordered selectively and judiciously, do not constitute an information source until a logical processing system is adopted and a key is provided for the valuable or useful part of the contents. 

Other ways by which we can learn of new house organs are good communication among libraries and between librarians and scientists within a given environment. A good system for spotting trade publications also uncovers leads to new house organs. 

We should approach the obtaining of house organs, however, with a subdued enthusiasm. There is no merit in obtaining them all. Furthermore, both house organs and trade publications are expensive to produce. Many issuing companies have an imderstandable reluctance to distribute these publications to squirrels. On the other hand, they are extremely happy to send them where, from the advertiser s viewpoint, they will do some good. 

An efficient approach to this problem is to separate the house organs worthy of consideration into those equivalent to journals and those equivalent to trade publications in terms of content. The house organs considered equivalent to journals then should be given the necessary time and attention. They should be included with the journals in evaluation of articles for the internal literature abstracting service and for the file of articles of importance to a company s products, processes, and fields of interest. Retention schedules must be established in much the same manner as for journals. A few house organs will be bound. The important articles in those not bound should, of course, be clipped and retained in some accessible form. House organs adjudged to be equivalent to trade publications should be so treated. 

If there is a commercial product, there is a trade publication extolling its virtues and usefulness. Among several excellent sources listing manufacturers under product headings and vice versa are ... 

There are two ways for keeping up to date on new trade publications. Once you are on the mailing list for such material, the companies issuing the trade publication will automatically send you the new issues and, in some cases, will inform you which ones they supersede. It is not possible nor desirable to be on the mailing list of every company. The best way to be aware of new products and the existence of trade publications describing them is to scan a certain number of trade and technical new journals routinely for advertisements and announcements. The following journals, for example, provide a relatively broad and complete coverage ... 

As with house organs, the responsibility for obtaining, processing, and circulating trade publications should be assigned to the librarian. In this way we can be assured of a complete file of all needed material and one which is controlled for the best interests of all. A convenient way to file trade publications is by company, and, if necessary, further classification of each company by department or division. To afford the circulation librarian a convenient system for charging out trade publications, each publication of a company should be assigned an accessions number. 

Trade publications, on receipt, should be circulated immediately to all those who might have an interest in the products, their uses and applications, and their physical or physiological properties. Those who maintain a trade-mark file should be on the circulation list. If the library issues a list of acquisitions, the trade publications received should be listed in it by company. This is an excellent communication medium for informing many people of the existence of such information. 

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