Tasks marketing

POLYMAT light can be used for time saving and comprehensive selection of materials according to a customer s application profile employment of reasonably priced alternative materials with comparable properties in plastics manufacture searching for alternative manufacturers in case of delivery problems comparison of different plastics materials for a single production task market analyses, e.g. a search for manufacturers producing PA 6 with a content of 30% carbon fibers. 

In the case of relevant worldwide scientific literature, the clock starts with awareness of the publication by any personnel of the marketing authorisation holder the marketing authorisation holder is expected to maintain awareness of possible publications by accessing a widely used systematic literature review and reference database, such as Medline, Excerpta Medica or Embase, no less frequently than once a week, or by making formal contractual arrangements with a second party to perform this task marketing authorisation holders are also expected to ensure that relevant publications in each Member State are appropriately reviewed. 

Of course, any information campaign has to be developed with and carried out by professional agencies experienced in that field. Moreover, it must be European but still tailored to the needs of the individual countries. This is quite a demanding task. Market turnover of organic foods in the EU is currently estimated at 7 billion per year (ITC 1999). The objective of such a campaign would probably be to double market demand within three years. The expected increase in turnover also puts the demands on the marketing budget into perspective. 

In the framework of the new approach third parties have a particular responsibility. Their task has become more difficult especially in cases where products are manufactured directly to the essential requirements. In that case competent interpretation and judgement needs to be applied in order to evaluate whether the required safety level is achieved or not. Not only safeguard clauses and their economic consequences should be avoided but also possible distortion of the market. An exchange of experience between bodies which are notified for a given directive is therefore normally organised with a view to ensuring its coherent application and to avoid such negative consequences. 

Where conformity assessment involves intervention of third party, that task is normally carried out by the notified body. The pressure equipment directive enables in addition the national authorities to authorise in their territory user inspectorates for the carrying out of conformity assessment procedures which relate to product verification. These inspectorates shall act exclusively on behalf of the group of which they are part. The placing on the market and putting into service of equipment which has undergone such assessment is however limited to the territory of the authorising Member State and to those Member States which have also proceeded to such authorisation. The equipment concerned shall therefore not bear the CE-marking. 

Xylene Isomeri tion. The objective of C-8-aromatics processing is the conversion of the usual four-component feedstream (ethylbenzene and the three xylenes) into an isomerically pure xylene. Although the bulk of current demand is for xylene isomer for polyester fiber manufacture, significant markets for the other isomers exist. The primary problem is separation of the 8—40% ethylbenzene that is present in the usual feedstocks, a task that is compHcated by the closeness of the boiling points of ethylbenzene and -xylene. In addition, the equiUbrium concentrations of the xylenes present in the isomer separation train raffinate have to be reestabUshed to maximize the yield of the desired isomer. 

Depending on the product and sales arrangement, the revenues calculation can take from a few man-hours to many man-months of effort. For instance, determining the price for a synthetic fuel from coal can be done in a very short time, based on the cost of service. However, if the price is tied to the price of natural gas or oil, the task becomes very difficult, if not impossible. On the other hand, determining the sales growth and selling price for a new product requires a great deal of analysis, speculation, market research, and luck, but projections can be made. 

Contract review is but one of the tasks in the contract acquisition process. These are marketing, prospect acquisition, tendering, contract negotiation, contract award, and then contract review. However, in a sales situation, you may simply have a catalog of products and services and a sales office taking orders over the telephone or over the counter. The contract review element of this operation takes a few seconds while you determine if you can supply the item requested. In an organization that produces products to specific customer requirements you may in fact carry out all the tasks in the contract acquisition process. Rather than isolate the contract review task and produce a procedure for this, your business may benefit more from a procedure or series of procedures that covers the contract acquisition process as a whole. 

The reliability of a modern electric power system depends on continuous real-time control of power and energy production, transmission line flows, system frequency, and voltage. This complex task will get more involved in the new environment with increased market participation on both the supply and the demand sides. 

The scheme is run in conjunction with the Advancement of Women Task Force (AWTF), a group dedicated to the progress of female managers. It is co-ordinated by Kristen Nostrand, P G Marketing Director, and a small team of mentors. As in most traditional mentoring schemes, mentors and mentees are matched on the basis of compatibility in terms of expectations, needs, personality and locations. The structure of the scheme is highly flexible so that the participants can respond to their own individual needs. A central coordination team ensures that the Mentor Up pairs are monitored and changed if the relationships do not prove to be successful. 

Dental silicate cement was once the most favoured of all anterior (front) tooth filling materials. Indeed, it was the only material available for the important task of aesthetic restoration from the early 1900s to the mid 1950s, when the not very successful simple acrylic resins made their appearance (Phillips, 1975). In the mid sixties there were some 40 brands available (Wilson, 1969) and Wilson et al. (1972) examined some 17 of these. Since that time the use of the cement has declined sharply. It is rarely used and today only two or three major brands are on the market. The reason for this dramatic decline after some 50 years of dominance is closely linked with the coming of modern aesthetic materials the composite resin from the mid 1960s onwards (Bowen, 1962), and the glass-ionomer cement (Wilson Kent, 1971) from the mid 1970s. 

Let us consider a product developer who is trying to improve the taste of an existing product. The first question one could ask (and should ask before continuing) with the new product is does the new product taste different from the old product If trained panellists cannot establish a significant difference, it is hardly justifiable to do consumer tests, let alone launch the product on the market. A standard overall difference test is the triangle test (Fig. 38.1). In such a test one presents three samples, in no particular order, which should be tasted. Two out of the three samples are identical (e.g. the existing product, as a control) and the task is to identify the odd sample (the new product). If enough panellists correctly... 

Making major investment decisions in the face of the uncertainties that will undoubtedly exist about plant performance, costs, the market, government policy, and the world economic situation, is a difficult and complex task (if not an impossible task) and in a large design organisation the evaluation would be done by a specialist group. 

The FDA of the U.S. Department of Health and Human Services (DHHS) administers the regulatory controls for the Food, Drug, and Cosmetic Act of 1906 and the 1976 and 1990 amendments, which provide approval for commercial distribution of safe and effective medical devices. The 1976 amendments directed the FDA to regulate medical devices under control levels that are necessary to ensure safety and effectiveness. In order to achieve this task, the Medical Device Law under the amendments required the FDA to issue regulations placing all medical devices on the market at that time into one of three regulatory classes ... 

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