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Public credibility

A low credibility source can be improved if it is supported by a source of higher credibility. Different groups rank differently in terms of public credibility. In the USA the... [Pg.159]

What should have driven his testing was a strategy based on the fundamental question What is the cost of failure That is, what are the consequences of not removing a specific defect, measured in one or more dimensions that are useful to the business, such as money and public credibility. A number of years ago, one government department spent a considerable amount of money testing to ensure that a woman recently widowed did not have a letter arrive from the department addressed to her husband. One cost of failure that particularly concerned them was... [Pg.84]

Credibly communicating risk information in the public arena... [Pg.50]

Devote time and resources to building bridges with other organizations. Use credible and authoritative intermediaries. Consult with others to determine who is best able to answer questions about risk. Few things make risk communication more difficult than conflicts or public disagreements with other credible sources. [Pg.61]

Beware the big splash " it s a hard act to follow. Large-scale publicity— whether inside or outside a company—raises expectations of immediate, radical benefit or change that are often unrealistic, and puts your credibility on the line. Make sure PSM communications are consistent, timely, accurate, and persuasive to build and maintain credibility over time. [Pg.31]

Few things make risk communication more difficult than conflicts or public disagreements with oilier credible sources. [Pg.530]

The credibility of the commitment to maintain and even improve the public funding of medicines in the short and long term renders it necessary to take measures aimed at reducing the imperfection and inequality of users /voters information about the fact that not all pharmaceuticals are equally effective or necessary, and that there is no worse enemy for the public provision of pharmaceuticals (and indeed one s state of health) than the illusion that it is possible to indiscriminately continue to provide any drug to anyone regardless of its effectiveness and cost. [Pg.11]

Consider the case when a person s attitudes have been formed through the peripheral route to persuasion. With relatively low awareness and knowledge of food technology along with no established measures of benefits and risks, his or her attitudes could be swayed easily by peripheral cues such as public opinion, publicity, sound bites, source credibility, labeling,... [Pg.134]

Universities and other research institutions account for the majority of genetic engineering and food technology research and development. Therefore, they are well positioned to play a safety-assurance role as well as provide up-to-date information on technological advances and applications. While industry sponsorship raises some concerns, the public views academic institutions as a credible and trustworthy source of information. This being said, a more active effort to establish and maintain integrity and impartiality of research by these institutions is important. [Pg.143]

The need to provide accurate, timely, transparent and credible information so that decision-makers at least have a factual basis from which to operate. Without a continuing commitment from industry to far greater transparency -especially in matters that are perceived as impinging on public or environmental health - our industry will be unsustainable. Trust me - I m a businessman works about as well as Trust me - I m a politician . Even Trust me - I m a journalist works better ... [Pg.55]

In spite of this difficult acceptance, it is quite remarkable to note that by the end of 1990 about two dozen publications on dendrimers had appeared in refereed journals. By the end of 1991 the rate of publication of dendrimer papers had started to climb markedly while there still were only three papers on random hyperbranched polymers and two on dendrigraft or arborescent polymers. The courage, persistence and credibility of many key scientists listed in Table 1 during that period, set the stage for the explosive acceptance and recognition of dendritic polymers over the next decade. [Pg.677]

Perhaps this charge will be less credible in the future. American public interest in alternative medicine has expanded dramatically in recent years. According to polls, interest is particularly strong among persons of above average education who are in relatively poor health. The alternative medications they adopt are available largely as food supplements and herbal remedies in 1997 the market for these commodities amounted to 3.6 billion. Orthodox medicine has not ignored this solid trend, and many American medical schools now offer courses and sponsor research into alternative... [Pg.170]

At this point, response actions may be implemented to protect public health. However, if the threat is determined to be not credible, then samples may be collected, preserved and stored in the event that it becomes necessary to analyze them later. [Pg.109]

It is also important for chemical facilities to develop partnerships with the communities and customers they serve. Partnerships help to build credibility within communities and establish public confidence in utility operations. People who live near chemical facility structures can be the eyes and ears of the facility, and can be encouraged to notice and report changes in operating procedures or other suspicious behaviors. [Pg.222]

PDQ Physician Data Query. PDQ is an online database developed and maintained by the National Cancer Institute. Designed to make the most current, credible, and accurate cancer information available to health professionals and the public, PDQ contains peer-reviewed summaries on cancer treatment, screening, prevention, genetics, and supportive care a registry of cancer clinical trials from around the world and directories of physicians, professionals who provide genetics services, and organizations that provide cancer care. Most of this information is available on the CancerNet Web site, and more specific information about PDQ can be found at http //cancemet.nd.nih.gov/pdq.html. [NIH]... [Pg.72]

The differences among the three terms are not just of theoretical interest. They touch nearly every aspect of our daily lives because they are central to the functions of the agencies that protect the public health and the environment. Specifically, to be credible, these agencies must base their actions on "accepted scientific knowledge. Consequently, they collect enormous amounts of experimental data. These data, however, are of little use until they are first converted to scientific information and then placed in the context of other relevant scientific information and thereby become knowledge. [Pg.236]

All interviews and articles were reviewed for each firm. Following this, studies were eliminated from further analysis if they did not contain content reflecting the Project Evergreen guidelines (strategy, environment, people), over-sampled particular time-frames (generally selected studies were balanced across both the years and periods of the study, adjusted slightly for publication lag), or lacked source credibility (for example. Fortune, the Wall Street Journal, and Business Week were preferred over obscure journals and publications). [Pg.92]

The plan will eventually prescribe a likely filing date for a marketing authorisation application (MAA) (product hcence). This date is vital and when the plan becomes public information, any slippage in the date is likely to impact on the share price of the company. Accordingly, senior members of the company must be confident that the date can be met. There will always be pressure to bring the date forward but this has a cost in resources, and risks damaging credibility with investors if the accelerated timelines cannot be met. [Pg.315]

Citations, inserted into the text of your written work, identify publications that have influenced your thinking and that provide pertinent background information for your readers. Although citations are formatted in different ways, they serve the same purposes, such as acknowledging others works, enhancing the writer s credibility, placing the current work into a broader context, and making it easy for readers to locate cited materials. [Pg.545]

There are many methods of analyzing variability and uncertainty and many ways of presenting the results. Inappropriate use of these methods gives misleading results, and experts differ on what is appropriate. Disagreement about which methods are appropriate will lead to wasted resources, conflict over results, and reduced credibility with decision makers and the public. There is, therefore, a need to reach a consensus on how to choose and use appropriate methods, and to present this in the form of guidance for prospective users. [Pg.8]


See other pages where Public credibility is mentioned: [Pg.53]    [Pg.267]    [Pg.271]    [Pg.87]    [Pg.213]    [Pg.217]    [Pg.53]    [Pg.267]    [Pg.271]    [Pg.87]    [Pg.213]    [Pg.217]    [Pg.385]    [Pg.529]    [Pg.733]    [Pg.856]    [Pg.52]    [Pg.77]    [Pg.14]    [Pg.159]    [Pg.118]    [Pg.53]    [Pg.101]    [Pg.123]    [Pg.312]    [Pg.294]    [Pg.26]    [Pg.60]    [Pg.9]    [Pg.118]    [Pg.282]    [Pg.283]    [Pg.132]   
See also in sourсe #XX -- [ Pg.363 ]




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