Market research references

There are seminars and short courses on the methodology of chemical market research. Reference 4 is a useful primer, but there is no substitute for actual fieldwork experience, facing varying degrees of suspicion by the respondents, to hone the practitioner s skills. 

Production, appHcation, and value of many industrial gums are not pubHcized because many of the uses are maintained as trade secrets. However, estimates of gum production, consumption, and cost may be obtained by reference to the U.S. Department of Commerce figures, market research reports, and trade journals. Estimates for the sales and prices of the principal gums are shown in Table 3. 

Record keeping is an essential requisite of good market research. In the chemical field, call reports or visit reports are usually written by the interviewer and become part of the report in some cases and certainly should become part of the company or consultant files for future reference. Obviously, the call report serves a valuable purpose in the analysis and writing stage. Some market researchers have also found that cross-referencing call reports over a period of time allows rapid identification of the respondents who have demonstrated the greatest abiUty in forecasting their company needs and/or the needs of their industry. 

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This reference book is designed to be a general source for researchers. It is especially intended to assist with market research, strategic planning, employment searches, contact or prospect list creation (be sure to see the export capabilities of the accompanying CD-ROM that is available to book and eBook buyers) and financial research, and as a data resource for executives and students of all types. 

Market research contributes to all functions of enterprise, from laboratory to sales. Four specific cases are outlined to illustrate some of the many methods avoilable for obtaining market information. The contributions of domestic journals, government publications, foreign journals, and other sources are analyzed. The significance of one-time publications is discussed with particular reference to congressional hearings, court actions, and the activities of the Tariff Commission. 

While for most of the products relevant references have been mentioned in the book, in some cases no reference has been mentioned as data and information have been based on my own market research and discussions with knowledgeable people in the field. 

Lawrence, R. M., Sources of Information for Industrial Market Research, New York, Chemical Industries, McLean-Hunter Publications, 1947. Description of services and publications of various federal, state, and local government agencies. Special reference given to chemical process industries. 

The money spent to acquire capital equipment and facilities used in research (referred to as capital expenditures) sometimes is not allocated to project-level management cost accounts. How companies allocated these expenses to specific NCEs for the purpose of the survey is unknown. If a responding company estimated only direct expenditures in its clinical period R D, but included R D capital expenditures in its total R D expenditures, the costs in the clinical period would be underestimated, but the ratio of preclin-ical period costs to total R D costs would be overestimated. Because clinical period costs occur later, the total capitalized cost would appear higher using this method. On the other hand, plant and equipment costs are always accounted for with depreciation formulas, which spread costs out for a number of years subsequent to the actual capital expenditure. 19 Because a proper cost estimate should be based on actual cash outlays, the delay in accounting for capital costs will skew expenditures toward the end of the period and will cause the total costs of R D capitalized to the point of market introduction to be underestimated. 

There are various ways that one can use the computer for marketing information retrieval However, this should probably be done by outside reference companies and not by the Marketing Research Departments themselves. The need and type of information retrieval best suited for your marketing research need and the Marketing Departments needs should be determined before committing to use of an outside company. 

In its other major activity the Sales Control group transfers sales records from IBM tabulations or invoices to a card for each customer by major product, by month, and holds such card records in tub desks for ready reference by departmental and Market Research personnel. Sales and Market Research also compile various analyses from such figures. Main forms utilized are Daily Summary Report of Calls Territory Potential Record Purchases by Plants, Requirements by Product and Salesman s Coverage Analysis of Sales-... 

REFERENCE Market Research Corporation of America (MRCA), in... 

With the introduction of Be 1 complex inhibitors (Chapter 13.2) in 1996, which act on the electron transport of fungi cells, the most important new compound class called strobilurins, derived from the natural compound Strobilurin A, was introduced in the reference period to the market. Chapter 13 describes the biochemistry of oxidative phosphorylation and of the related compounds and compound classes acting at different sites, reflecting the importance of these targets for the fungicide market nowadays. At the same time it became evident that resistance development, e.g., in the compound class of strobilurins must not lead necessarily to the abandonment of the marketing, research and development of such chemistry. 

Marketability refers to whether or not consumers will purchase the newly designed product. During the engineering design process, the design team should have conducted market research. Market research is a survey of potential users to find out their fikes and dislikes about the product. This group should be a representative sample of the intended population. Information from this market research should help in marketing the product for sale. 

The accuracy or validity of FP results can first be estimated by comparison with a reference technique, i.e. a conventional profile such as QDA. Note that when conducting an FP with consumers from a market research perspective, this comparison criterion may not hold and following discussion on validity takes on a different meaning. 

This family of tests has been adapted for, and then frequently used in, marketing research. We can cite for instance the word association task in which the subjects are asked to read a list of words and to indicate the first word that comes to mind. For a short and easily available review of projective tests in consumer research, refer to Donoghue (2000). 

Note my repeated use of the word critical . When the RSC and 1 market researched this new SPR title, it quickly became apparent that colleagues were not interested in a dull and uncritical compilation of literature references. Several of them remarked (rather unkindly, I thought) that they could ask their PhD students to sit at a networked PC, dial up Web of Science, and produee sueh a comprehensive list by the end of a single afternoon. What they wanted was critical insight into the recent literature. 

U.S. Borax Research Corp., Anaheim, California, markets several borate esters under the trademark BORESTER. These include triethanolamine borate (BORESTER 20), tricresyl borate (m- and p-isomers) (BORESTER 8), and the biborate (4) (BORESTER 7). Whereas the chemical name for (4) is given in Table 1, it is commonly referred to as trihexylene glycol biborate [26545-48-2] and is prepared by the reaction of two moles of boric acid and three moles of hexylene glycol. 

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