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Examples of product innovation include Sanyo s introduction of washing machines that don t use detergent, Apple s iPhone, and Procter Gamble s Whitestrips. Service examples are Progressive Insurance s on-site claim adjustments, self-service check-ins at hotels and airlines, Skype, and Facebook. 

But her brain doesn t move as fast as the rest of her, she says. In addition to problems multitasking, the worst is her memory. "I absolutely can t remember much of my past, she says. Sometimes I feel like a moron." Stefanie is from a small town where most people know each other and news travels fast. As soon as friends from high school and college heard of her diagnosis, they started contacting her online on Facebook and My Space. But she didn t know who they were. Seeing a photo helped, but more often than not she would send... 

We are living in such a connected century that networks (e.g., social networks) are attracting more and more attentions of people every day. Twitter, Facebook, and Linkedln are among the most celebrated companies. 

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They are more aware of social technologies than the first two generations. They are often found on Twitter, Facebook, and Pinterest. They are pushing for companies to open up firewalls to enable access to social networks. This generation are the early adopters of mobile devices. They want access of systems beyond corporate firewalls, and they struggle to understand why the technologies that they work with are not easier to use. 

Listening can now happen in many forms. Whether it is the use of TWitter for customer service, Facebook to improve product loyalty, active usage of rating and review information, or mobile commerce to drive purchases, we have a new opportunity to listen to the customer for the first time. It will not be easy. Organizations are not trained to listen. The first response is often denial. There is no place within enterprise architectures to put these new forms of data. It sounds easier than it is. 

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Social media has not gained much traction among safety and health pros, at least for information update purposes. Think about it. Middle-age EHS pros are 20 to 40 years into their work routines and embedded habits are hard to break One in ten EHS pros (10%) use social media websites such as Twitter, LinkedIn, and Facebook for safety info updates. Many are not at all interested in receiving industry updates via social media sites. Very low percentages are extremely interested, or very interested. 

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Spoonflower Inc., 2013. Spoonflower Community Facebook, Twitter, Instagiam, Flicker, Contests. Spoonflower. Available at http //www.spoonflower.com/connect (accessed 29.12.13). 

Friends of the Decorah Fish Hatchery, USA http //www.facebook.com/pages/Friends-of-the-Decorah-Fish-Hatchery/136921346344860 sk=wall... 

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