Getting the Most out of Facebook

Many marketers dismiss Facebook due to its perceived reputation as a personal social network. And although it may be true that Facebook is used to connect with fcimily cmd friends, businesses can also tap into the huge value that Facebook offers. More than 800 million people use Facebook every day, so if you can show value for your followers, your lead-generation efforts can have a true network effect. 

In order to become active on Facebook as a business, you need to create a Facebook Pc e for your company, if you haven t done so already. Your Facebook Pc e should include an About section where you can write about your company. Be sure to include an interesting cover ime e and a profile photo. 

Facebook enables businesses to have a face and interact with leads and customers on a more personal basis. But because Facebook is such a widely used personal social network, businesses need to strike a real balance between offering content that is valuable for brand positioning and offering content that is fun and shareable. 

Ask yourself two questions before posting content on Facebook  

Does this piece of content help our brand s likability  

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