Facebook Pages Examples

Abbey s mother kept a personal, daily diary as part of her coping mechanism, bnt also made daily entries on Abbey s Facebook page. This was crucial, as it served as a reliable source of information for Abbey s friends in the small country town where rumour was rife and other Facebook pages were suggesting, for example, that Abbey s life support systems were about to be shut down ... 

Facebook tabs are prime real estate because they live at the top of your page, are highly visible, cuid provide you with the opportunity to embed a landing page, or tmy other CTA you would like, directly into Facebook. Check out Figure 9-12 for tm example of where Facebook tabs are located on your page. 

After you click a tab, you can include any information you want. Because you Ccm embed a landing ptige into these tabs, you can have a form appear within Facebook, which is perfect for your lead eneration efforts. Figure 9-13 shows cm example of a tab created in Facebook for a content asset download. Notice that it has a visual banner, concise copy with bullet points, a short form, cmd a strong CTA. And because the Icmding page was created within the Marketo software application, leads that came directly from Facebook can be tracked. 

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