Ethnography

Hughes, J. A. 1995 Ethnography, Plans and Software Engineering. In Proceedings lEE Colloquium on CSCW and the Software Process, Savoy Place, London, February. 

Finnan, C. R. (1982). The ethnography of children s spontaneous play. In G. Spindler (Ed.), Doing the ethnography of schooling (pp.358—380). New York Holt, Rinehart Winston. 

Museum of Anthropology and Ethnography, Saint-Petersburg 199034, Russia, e-mail sasha kozintsev.spb.su... 

W. Yoels and J. Clair, Never Enough Time How Medical Residents Manage a Scarce Resource, Journal of Contemporary Ethnography 23 (1994) 185-213. 

Horton, D. (2002) Searching for sustainability An ethnography of everyday life among environmental activists , PhD Thesis, Lancaster University, Lancaster MacIntyre, A. (1999) Dependent Rational Animals Why Human Beings Need the Virtues, Duckworth, London... 

Dransart, P. Earth, Water, Fleece, and Fabric An Ethnography and Archaeology of Andean Camelid Herding. Routledge New York, NY 2002. 

Scholes, F. V. Roys, R. L. The Maya Chontal Indians of Acalan-Tixchel A Contribution to the History and Ethnography of the Yucatan Peninsula University of Oklahoma Press Norman, OK, 1968. 

Sorensen, A. (2003) Backpacker ethnography. Annals of Tourism Research 30 (4), 847-867. 

This book is a report of the scientific aspects of the disease itself (see Part I What Is MCS ) and a journal of personal experiences and an ethnography of life with MCS (see Part 11 The Personal Situation and Part III The Voices of Others). It contains tips, advice and information in several fields, and important addresses and links for the MCS patient (see Part IV The ABCs of MCS, Part V Films, Books and Other Resources, Part VI Further Resources). In conclusion, Part VII Providing Information to Others, is a guide that may help to inform others. 

T he primary function of a museum is to preserve the objects of our past (I). This can only be accomplished after comprehensive study by a combination of museum professionals of the history, art history, ethnography, and aesthetic value of the objects as well as of their technical, physical, and chemical condition. Such study constitutes the foundation of preservation philosophy, science, and technique. 

Berdahl, Daphne. 2000. Introduction An Anthropology of Postsocialism. In Altering States Ethnographies of Transition in Eastern Europe and the Former... 

Burawoy, Michael, and Katherine Verdery. 1999. Introduction. In Uncertain Transition Ethnographies of Change in the Postsocialist World, edited by Michael Burawoy and Katherine Verdery, 1-17. Lanham, MD Rowman c Littlefield. 

Rausing, Sigrid. 2002. Re-constructing the Normal Identity and the Consumption of Western Goods in Estonia. In Markets and Moralities Ethnographies of Postsocialism, edited by Ruth Mandel and Caroline Humphrey, 127-42. Oxford Berg. 

Money, Corruption, and Moral Decay. In Ethnography in Unstable Places ... 

Several methods exist to help an innovator study customers and the way they use solutions to get their jobs done. Ethnography (Technique 4) and cultural archetype research are especially useful in this regard. Other techniques include observation, interviews, customer complaints, and focus groups. 

By applying ethnography early in the innovation process, you may discover jobs and/or outcomes that customers have not articulated, especially in cases where existing solutions fail or fall short. For the best results, however, you will need to hire a trained ethnographer due to the discipline associated with collecting qualitative data in the field and accurately analyzing the findings. 

Where will you observe people In their homes, places of business, or a public place Remember, the point of ethnography is to obseiwe people in their native environment, not in a lab or conference room as part of a focus group. 

Ethnography uncovers not only conscious, but also subconscious emotional and biological needs. As such, it cannot be replaced by focus groups where participants provide primarily cognitive opinions. 

If you want a primer for using ethnography to better understand customers, read ... 

Mariampolski, H. Ethnography for Marketers A Guide to Consumer Immersion. New York Sage Publications, 2006. 

Consider using focus groups or even Ethnography (Technique 4) to identify unarticulated outcome expectations. 

Thompson, L.M. (1940) Southern Lau, Fiji An Ethnography, Bulletin No. 162, Bernice P. Bishop Museum Press, Honolulu. 

Toren, C. (1999) Mind, Materiality, and History Explorations in Fijian Ethnography, Routledge, London. 

J. W. Fernandez, Bwiti - an ethnography of religious imagination in Africa. Princeton Press, Princeton, NJ, 1982. 

Today, almost all international museums and galleries possess collections which contain plastics. Plastics may be identified within building materials, defence equipment, ethnography, furniture, housewares, information technology, medical and sports equipment, modem art, photography and toys. Many combine metals, textiles and wood with plastics in their construction. In addition to the objects themselves, many of the materials used to store, transport and display them are also plastics. While museums continue their policy to collect objects that reflect both everyday life and historical events, the proportion of plastics in museums will increase. 

Street, B. (1995) Social Literacies Critical Approaches to Literacy in Development, Ethnography and Education. London Longman. 

Adler, P.A 1985. Wheeling and DeaUng An Ethnography of an Upper-LevelDntgDeal-ingandSmuggling Community. Columbia University Press, New Ifork. 

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