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Ethnography, qualitative research

Qualitative strategies which include ethnography, grounded theory, case studies, phenomenological research, narrative research. [Pg.27]

Elliott, R and Jankel-EIliotL N. (2003), "Using ethnography in strategic consumer research," Qualitative Market Research, 6 (4), 215-23. [Pg.181]

LeCompte, M. Preissle, J. (1993). Ethnography and Qualitative Design in Educational Research. London Academic Press. [Pg.336]

See other pages where Ethnography, qualitative research is mentioned: [Pg.48]    [Pg.516]    [Pg.516]    [Pg.175]    [Pg.456]    [Pg.513]    [Pg.456]    [Pg.513]    [Pg.28]   


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Ethnography

Qualitative research

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