TECHNIQUE 4 Ethnography

Several methods exist to help an innovator study customers and the way they use solutions to get their jobs done. Ethnography (Technique 4) and cultural archetype research are especially useful in this regard. Other techniques include observation, interviews, customer complaints, and focus groups. 

Consider using focus groups or even Ethnography (Technique 4) to identify unarticulated outcome expectations. 

T he primary function of a museum is to preserve the objects of our past (I). This can only be accomplished after comprehensive study by a combination of museum professionals of the history, art history, ethnography, and aesthetic value of the objects as well as of their technical, physical, and chemical condition. Such study constitutes the foundation of preservation philosophy, science, and technique. 

---