Coffee branding

S. de Jong, J. Heidema and H.C.M. van der Knaap, Generalized Procrustes analysis of coffee brands tested by five European sensory panels. Food Qual. Pref., 9 (1998) 111-114. 

Dry in a food dehydrator. A Mr. Coffee brand food dehydrator works very well. 

A large proportion of this immediate increase in sales is due to nonloyal buyers (brand switchers). For example, one study showed that 84% of the increase in coffee brand s es generated by promotions came from brand-switching consumers (Gupta 1988). However, not all brands have the same capability of inducing consumers to switch brands with a promotional activity. 

The first shipment of coffee beans were delivered in 10 kg sacks to Vitrolles, France, in 1970. The beans were roasted in store and sold in 500 g and 1 kg bags. In April 1997 Carrefour launched the organic coffee brand under the name Carrefour Bio to promote organic products and support fair trading. In 2001 it was decided to establish a green supply chain for Carrefour Bio . 

Today, brand name coffees are promoted in the United States, with little or no attempt made to identify the species or place where grown. Coffee brands are extolled on the basis of being richer, coffee-er, good to the last drop, mountain grown, tree-ripened, or hand-picked. 

Total caffeine consumption will vary with a number of factors that are often difficult to disentangle. For caffeine exposure attributable to coffee, this includes brewing method and preparation type of coffee (Arabica, Robusta, instant), averaging to 1.3% caffeine for roasted beans 39 brand of coffee size of coffee cup and the volume of added ingredients, such as milk, cream sweeteners, and syrups. There are several different brewing or preparation techniques by which coffee can be prepared. Most notably, they differ in their final extraction of caffeine depending on the process. Filter coffee or automatic drip coffee results in approximately 97 to 100% caffeine extraction 37 however, regional differences in the volume of coffee... 

Author/ year nationality Coffee type/ preparation type/ coffee chemical Caffeine content (mg/day) Coffee bean/ brand used Cups or amount/ day... 

The world s top brands of liqueurs and speciality products are products from companies like De Kuyper, Berentzen, Bols, and Marie Brizard. Famous brands are Kahlua (coffee liqueur), Bailey s Original Irish Cream, Grand Marnier, Cointreau, Amaretto, and Sambuca as well as the bitter liqueurs or aperitifs like Campari, Jagermeister, Fernet Branca, Ramazzotti, Averna, Unicum, and Suze. 

An HPLC method for chlorogenic acids with lactones in six different commercial brands of roasted coffee was developed by Schrader et al. (143). Hydroxycinnamic acid derivatives, including mono- and di-caffeoylquinic acids, corresponding lactones, and feruloylquinic acids were extracted from coffee with methanol at 80°C for 1 h under reflux. An HPLC method using step-gradient elution with 2% aqueous acetic acid (eluent A) and ACN (eluent B) for a 75-min run time was developed. Determination was carried out by HPLC with UV detection at 324 nm, and further confirmation was conducted by HPLC-thermospray (TSP)-MS and HPLC-diode array detection. Elution order for mono-caffeoylquinic acid (CQA) was 3-CQA, 5-CQA, followed by 4-CQA, which was different from the usual elution order of mono-CQA (Fig. 17). These results indicate that it is currently not possible to predict the elution order of different reversed-phase packings due to the different selectivity (143). 

Virtually every doctor gets the lowest category of freebies— the notepads, coffee mugs, clipboard, and pens emblazoned with product names, as well as free samples and maybe educational tapes and videos. These are either so minimal, or the educational value is so unarguable, that they are the one giveaway everyone admits to. Even then, Franklin claims that Merck was on the cheap side, providing only Bic and Parker pens where other companies had classier brands. A little more rare and controversial are free medical supplies, such as... 

Nestl6 is the leading company in Soluble Coffee, Infant Nutrition, Confectionery, Dairy, Chocolate, Milk Beverage, Bottled Water and PetCare. We are number 2 in Ice Cream and Breakfast Cereals, and are globally present with the trademarks Nescafe, Nestle, Nestea, Maggi, Purina and Buitoni and give local flavor to our products. Other known Brands are, to mention only a few examples Thorny, Alete, Carnation, Perrier, Vittel, Friskies etc. 

The truth is that coffee is a strong stimulant, one that is hard on certain parts of the body. It is irritating to the stomach, for example, and many people who drink a lot of it have indigestion most of the time. (In the United States, where coffee is regularly consumed in large quantities, there are nearly as many brands of antacids as there are brands of coffee.) It is irritating to the bladder, too, especially in women, and is a frequent cause of urinary complaints. Coffee also makes many people shaky by upsetting the delicate balance between nerves and muscles. It is a common cause of headaches, heart palpitations, anxiety, and insomnia. 

Note that decaffeinated coffee is not inert. In addition to small amounts of caffeine (enough to stimulate sensitive individuals), it contains other active substances from the coffee bean that can be irritating to the nervous, gastrointestinal, cardiovascular, and urinary systems. This is true of water-processed decaf, as well as die less safe solvent-extracted brands, which may contain residues of toxic chemicals. 

Even when speed began to get a bad reputation in the late l960s I didn t know I was on it. I was really shocked to learn that Desoxyn was lust a brand name for methamphetamine and even more shocked to find that I couldn t stop taking it. If I tried to cut down the dose or stop, I would be groggy, depressed, and unable to concentrate or do my school work. I would also eat a lot and gam weight. By the way, I also drank a lot of coffee and smoked cigarettes, so I was really a heavy user of stimulants. 

The main ingredient in OTC stimulants is caffeine. Plienylpropanolamine (Pl A) was a common ingredient in such preparations until 2000, when tlie FDA withdrew OTC approval because it was found to increase the risk of stroke. Popular brands of OTC stimulants are No-Doz and Vivarin. They certainly will induce mild central nervous system stimulation, but No-Doz, for example, contains about as much caffeine as one or two cups of coffee, so the user should expect about that effect. Information on the side effects of caffeine was presented in C hapter 8. 

To extract the ephedrine from the pills, the first thing which must be done is to grind them into a fine powder. This pulverization must be thorough in order to ensure complete extraction of the ephedrine from the filler matrix in which it is bound. A blender does a fine job of this procedure, as will certain brands of home coffee grinders. 

While an occasional cup of coffee, aspirin or No-Doz will keep you awake, and is relatively harmless, pay special attention to seeing that you don t take in too much caffeine for too long a time. This drug can constrict the blood vessels, cause some circulation problems eventually, and knock a few years off of the life of an over-indulger. If coffee gives you an unsettled stomach, try Sanka next time. If aspirin does the same, and won t let you sleep, look for brands that don t contain caffeine (most of the major ones do, believe it or not). You ll feel a lot better. 

Despite civilisation, the magic remains today. Fragrance is a sensory pleasure and a vital part of brand communication. Odour surrounds us from the first waft of coffee or burst of citrus in the shower to those... 

Brand loyalty plays a significant part in panel results for many products including coffee (Moskowitz 1985), and beer (Allison and Uhl 1964). Brand-... 

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