Marketing tools

As a set of minimum standards, ISO 9000 addresses the business community. It was intended for purchasers as a means for them to obtain products and services of consistent quality from their suppliers. In place of purchaser-specified general quality management requirements, ISO 9000 became the common requirement and hence eliminated the need for such requirements. As a consequence, it provides suppliers that meet its requirements with a demonstrable capability that others may not possess and hence such capability becomes a persuasive marketing tool that will increase market share. ISO 9000 was also intended for application to all types of industry and therefore did not contain requirements for any specific industry sector or type of products or services. Partially due to the scope of misinterpretation and the degree to which particular industries have common supplier requirements, certain industry sectors perceived the need for harmonizing such requirements in a form that added to those requirements in ISO 9000. 

In the collection of the contributions I tried to achieve a balance between the end users of tools and methods in the chemical industry, the tool developers, whose main concern is to develop and to market tools that are user friendly and efficient, possibly for a limited class of problems and without full regard for rigorous optimality, and academic researchers who have to venture into new areas,... 

Actually, the large fine-chemical companies consider the preparation of samples more as a marketing tool (and expense. ..) rather than a profit contributor. In order to avoid some of the pitfalls, it is advisable to manage the CRO business as a separate unit. Also, the location (venue) should preferably be separate to ensure that there is greater accountability and ability for it to operate as a standalone business. The location should be determined by availability of talent, proximity of universities, and accessibility. Also the... 

Don t wait until the last minute and throw your resume together. A good and effective resume takes time to assemble. Remember, your resume is your number one marketing tool therefore, careful thought is the most important means to your success that you have at your disposal."... 

One of the most common misconceptions among job seekers is that the resume is their primary marketing tool when looking for a job, and the cover letter is nothing more than an ancillary formality. In reality, your cover letter is as important as your resume when it comes to capturing the attention of a potential employer and selling yourself as a viable candidate for a job opening. 

Your cover letter should not duplicate too much information that s already in your resume. Use your one-page cover letter as a marketing tool designed to ... 

As you create drafts for each cover letter, keep in mind that this too, like your resume, is a marketing tool. Include as many action... 

Before you decide to use any resume software, be sure to do a bit of research. You will be investing a significant amount of money into the development of your resume, so you will want to make sure that the software is all it s cracked up to be. Your resume is your most important marketing tool. Be a proactive force and don t leave your future up to chance ... 

Advertising inserts that utilize encapsulated perfumes and flavors contain a coaling of scent-tilled capsules which break und release scent when the insert is tom open are widely used as a marketing tool, primarily for new- perfumes. Children s crayons loaded with encapsulated scents are appearing on the market. The capsules break during the drawing process thereby releasing a scent characteristic of the drawn object. 

Public awareness of air quality as a green issue and associated health concerns have also boosted interest in this area. The consumer has begun to demand the right to make an informed choice and select products on the basis of chemical emissions. As public awareness of this issue has grown, companies ranging from car manufacturers to paint producers have started to use low emissions as a marketing tool, that is, as a factor by which to differentiate themselves and their products from their competitors. 

Product purity became a passion at Arapahoe Chemicals, as well as a formidable marketing tool. It became an unwritten trademark in all of Arapahoe s marketed products, including DDQ, organic scintillators, numerous pharmaceutical intermediates, and metallocenes. 

From an economic point of view, packaging has a very important role in the sales process. Without packaging, many products, especially bulk products, cannot be sold to the customer. For instance, a barrel full of toothpaste would be very difficult to sell, but portioning it into squeezable tubes makes it possible to put on the market. Thus, packaging creates value for the toothpaste. The role of packaging as a marketing tool will be strengthened in the future. ... 

What remained was to take the appropriate pieces of the quality assurance world and implement them in such a way that scientists were able to work in a structured framework, while at the same time assuring that the creativity of the scientists was not stifled. In the ensuing years, many industries began to adapt the guiding principles of ISO 9000 (5), using the actual certihcation process as a way both to identify and improve business processes and to leverage certihcation as a marketing tool. 

Health Marketing Quarterly. Binghamton, NY Haworth Press. Quarterly. ISSN 0735-9683. An applied journal for marketing health and human services. Offers how-to marketing tools for specific delivery systems. 

David Liebeskind, A Marketing Tool Price Forecasting via Input/Output Techniques, CHEMTECH, September 1973. 

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