Market share marketing

Freedonia Group Research. 2005. Chemical sensors to 2009 demand and sales forecasts, market share, market size, market leaders, study 2005. December, available at http // www.freedoniagroup.com/Chemical-Sensors.html (accessed October 11, 2007). 

Freedonia Group (2007) World Catalysts to 2010 - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders, Study nr. 2125. 

Another popular tool, also by Thomson Gale, is Business Industry . This database includes coverage from 1700 leading trade magazines and newsletters and the general business press. It specifically covers markets and products from all major industries. Users can find information on market share, market size, company and industry forecasts, trends, demographics, product developments, mergers and... 

World Polyethylene, Demand and Sales Forecast, Market Share Market Sixe, Market Leaders (The Freedonia Group, Report, 2014)... 

Form-in-place gasket market share. Some fast and some steady gaims Aerospace and specialty sealing in volume and market share, market share. 

There are several measures of marketplace standing - market share, market share rank, and relative market share. However, whichever measure is adopted, there is a strong positive correlation between marketplace strength and profitability. PIMS has highlighted the danger of low market share in an environment that is either marketing- or R D-intensive, both... 

This product, given the abbreviation FOD (fuel-oil domestique) in France, still held a considerable market share there of 17 Mt in 1993. However, since 1973 when its consumption reached 37 Mt, FOD has seen its demand shrink gradually owing to development of nuclear energy and electric heating. FOD also faces strong competition with natural gas. Nevertheless, its presence in the French, European and worldwide petroleum balance will still be strong beyond tbe year 2000. 

Demand for non-fuel petroleum products increases from year to year. For example, in France, their share of the total petroleum market rose from 9% to 15.7% between 1973 and 1992. 

Although a tremendous number of fermentation processes have been researched and developed to various extents, only a couple of hundred ate used commercially. Fermentation industries have continued to expand in terms of the number of new products on the market, the total volume (capacity), and the total sales value of the products. The early 1990s U.S. market for fermentation products was estimated to be in the 9-10 x 10 range. The total world market is probably three times that figure, and antibiotics continue to comprise a primary share of the industry. Other principal product categories are enzymes, several organic acids, baker s yeast, ethanol (qv), vitamins (qv), and steroid hormones (qv). 

Worldwide, triple superphosphate, over the period 1955 to 1980, maintained about a 15% share of the phosphate fertilizer market (Fig. 8). World consumption for the year ended June 30, 1991 (9) was equivalent to 3.6 x 10 t of P20, which was about 10% of world fertilizer P2O5 consumption. In the United States, consumption for the year ended June 30, 1990 (Fig. 7) was equivalent to about 240 x 10 t of P20, which represented only 6% of U.S. fertilizer P2O5 consumption. 

Fig. 20. U.S. market share for several types of mixed fertilizer, where (—) represents bulk blends (-) ammoniation—granulation and ( ) fluids.

Table 6 shows the sales estimates for principal film and sheet products for the year 1990 (14). Low density polyethylene films dominate the market in volume, followed by polystyrene and the vinyls. High density polyethylene, poly(ethylene terephthalate), and polypropylene are close in market share and complete the primary products. A number of specialty resins are used to produce 25,000—100,000 t of film or sheet, and then there are a large number of high priced, high performance materials that serve niche markets. The original clear film product, ceUophane, has faUen to about 25,000 t in the United States, with only one domestic producer. Table 7 Hsts some of the principal film and sheet material manufacturers in the United States.

Outside of the United States, there are six primary producers in China, France, Mexico, Morocco, South Africa, and Spain. Mines in Newfoundland, Canada, were closed in 1990. Both Mexico and South Africa have lost market share to China which has high grade, low cost fluorspar. China is expected to dominate world markets because reserves are vast and production cost is low. Table 3 (2) shows a Hst of world producers by country of fluorspar in the early 1990s. 

After 10 years of unabated rapid growth in the plenum wire and cable market, fluoropolymers including PVDE, primarily the flexible VDE/HEP copolymer, are beginning to lose market share to lower priced PVC-akoys. The loss of market share in the plenum market probably wkl be compensated by growth of PVDE in other fields thus during the mid-1990s the total volume of PVDE may not grow (188). 

Consumption of polyurethane foam in bedding reached a maximum in 1978 and has since declined. The innerspring mattress has remained the standard in the United States whereas aH-foam mattresses have gained a dominant market share in Europe. 

Fig. 6. Share of U.S. market occupied by human albumin/plasma protein fraction, (—) Factor VIII concentrate, (-) intravenous immunoglobulin...

Although the ratios have varied from year to year since 1979, the selective herbicides used in com production have accounted for approximately 21% of herbicide use on a per crop basis (24). Herbicide use in soybean and cotton production combined account for ca 23% of the selective herbicide market. Graminicides, which selectively kill grasses, constitute 40% of the total market, leaving a market share of approximately 16% for the nonselective herbicides. 

The consumer industries involved and the market share of hydraikic fluids used therein include the following (13) ... 

Copper quinolinolate (oxine copper) is the chelate of divalent copper and 8-hydroxyquinoline and shares most of its market with copper naphthenate, which is a complex copper salt of mixed naphthenic acids. The principal uses are in wood treatments and some military textiles, where the green color is not objectionable. Copper naphthenate has an odor but is cheaper than oxine. Both copper naphthenate and 2inc naphthenate have performed well in environment tests, with exposure to soil above-ground, as well as concrete (33). 

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