Consumer research questionnaire

In preparing the mail questionnaire, some of the factors universally required in a market research study were kept in mind. These were producers and their locations, consumers and their locations, and raw materials used and their availability. Each questionnaire was prepared as an individually typed letter and was addressed to one agency within each state. The agency was selected from among th listings in Market Research Sources."... 

The most commonly used research instruments are questionnaires and interviews. These are often combined with other research tools, for example the use of audio/video tape to record classroom activity (e.g. Thiele Treagust, 1994), or teachers explanations of their own concept maps (e.g. Millar and Nakhleh, 2001), or their descriptions of their written lesson plans (e.g. De Jong, 2000). All these methods for collecting data are very time-consuming and the analysis of data is multifaceted and intricate. For these reasons, most studies only involve a small number of participants. This can be considered a weak feature of such research. On the other hand, many studies have a naturalistic design that contributes to an ecological validity of the data that can be viewed as a strong feature of them. 

The story is qnite different, however, in the context of IHUTs, which are getting more and more popular since producers are increasingly also interested in high external validity. In IHUTs, consumers test products as they normally use them, and answer a paper/pencil questionnaire afterwards or go to their PC and fill in an online questionnaire. For this type of research, switching to mobile devices does offer clear advantages compared to data collection via paper/pencil or PCs that are linked to different problans. Paper/pendl questionnaires need to be posted back to the research agency and coded in order to be analysed. Online questionnaires that are answered on the respondent s PC often go hand in hand with a place and time break (i.e. products are e.g. tested in the kitchen and the questionnaire is answered in the workroom or living room). This results in such problems as biased data due to distorted memory, especially for sensory and affective experiences. 

A journey assessment is especially relevant for products that are consumed over a longer period of time and for which a change of their sensorial characteristics occurs and assessments (answering a short questionnaire) that need to be done not only at different points of time but also at different locations. Since mobile research offers the... 

However, when used in the context of surveys that are either carried out at the consumer s home, or even on the move, mobile research can offer vast possibilities as already described (e.g. data entry at the right time and place, possibility to catch the moment, GPS tracking, taking pictures, quick access to the questionnaire, etc.) and can thus be seen as an innovative approach to gathering information with high external validity in a rapid way. 

Abstract The purpose of this study was to examine the concept of corporate social responsibility (CSR) as viewed by different participants in the Finnish labour market. One senior specialist from each of the Confederation of Finnish Industries, the Central Organization of Finnish Trade Unions SAK and the Finnish Consumers Association was requested to complete an online questionnaire. The aim of this study was to elucidate how the different participants view various aspects of CSR. Further study aims were to gather the kinds of the responses to the research questions which could be used as a reference base for future development. The main research question was How does CSR become the best practice in business activities The sub-questions were How does CSR come to represent the best practices in the day-to-day activities of (1) business strategy of companies, (2) financiers and shareholders, (3) customers and consumers, (4) employees of the companies and (5) communities and authorities CSR is a strategic process of mutual commitment between a corporation and its stakeholders. Its purpose is to create a social contract to maximize the welfare of all partners concerned. CSR is also an important way to stimulate proactive behaviour and to improve to health, environment and safety strategies of the companies. CSR provides a company with the ability to recognize and respond effectively to social challenges. 

Regarding nutritional dietary assessment, tartaric acid has an additional interest. A recent study (Regueiro et al., 2014) indicates that urinary tartaric acid content can be used as a biomarker for moderate wine consumption. An efficient biomarker that can be used in the estimation of the intake of specific foods and dietary components, as an alternative or addition to self-reported dietary questionnaires, is of great interest for nutritional research. Actually, the authors of the study were able to differentiate between wine consumers and nonconsumers based on the urinary tartaric acid content. 

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