Competitors’ products

Obviously, the scope of additive analysis for R D purposes (product innovation and understanding of additive performance), quality control, troubleshooting and competitor product analysis differ (Scheme 10.2). Product knowledge (see Sections 10.1 and 10.2) is particularly desirable for the latter two activities. 

Laser desorption methods (such as LD-ITMS) are indicated as cost-saving real-time techniques for the near future. In a single laser shot, the LDI technique coupled with Fourier-transform mass spectrometry (FTMS) can provide detailed chemical information on the polymeric molecular structure, and is a tool for direct determination of additives and contaminants in polymers. This offers new analytical capabilities to solve problems in research, development, engineering, production, technical support, competitor product analysis, and defect analysis. Laser desorption techniques are limited to surface analysis and do not allow quantitation, but exhibit superior analyte selectivity. 

Any printed material designed for use in relation to the provision of medical and educational goods and services must be non-promotional. It is not acceptable for such materials to promote the prescription, supply, sale or administration of the sponsoring company s medicines Nor is it acceptable for materials to criticise competitor products as this might be seen as promotional. All printed materials must identify the sponsoring pharmaceutical company. 

Certain independently produced medical/ educational publications such as textbooks have been held to be acceptable gifts under Clause 18.2 of the Code. The content of publications used in this way has to be considered carefully and must comply with the Code as regards any references to the donor s or competitors products. It might be possible to give certain medical/educational publications in accordance with the supplementary... 

Figure 2.2 Illustration of the optical clarity of (a) vitamin E 50% (from DSM Nutritional Products (Kaiseraugst, Switzerland), average particle size 350 nm), (b) vitamin E 15% (from DSM Nutritional Products (Kaiseraugst, Switzerland), a nanoparticle product, average particle size 100 nm), and (c) vitamin E 17% (competitor product average particle size 730 nm). Reproduced from Chen and Wagner (2004) with permission.

The early 90 s saw 3 other companies launch competitor products with Pfizer s doramectin (Figure 11) establishing the highest market share. This gives better persistent anthelmintic activity than the early ivermectin products. 

Always drop as many names as possible. Competitors, products, industry leaders etc. 

Sponsors should not provide the text of a meta-data descriptor that contains direct or implied product claims to a search engine. Keywords and other meta-data tags that refer to competitor products are prohibited. 

The customer s requirements dictate the development of products and therefore very special customer-specific solutions will be developed in close cooperation with the customer. Because of this, functional chemicals can be described as problem solvers. The products that are developed cannot simply be substituted by competitors products in other words, in line with our previous definition of specialty chemicals, the cost and risks associated with product substitution are high for the customer. Decisive for the successful marketing of the products is the technology applied, and the implementation of targeted development of a problem solution for the customer. 

An estimate of the timing to market is important to know in order to assess the positioning of the new product in relation to competitor products in development and those already marketed. The use of CROs should be able to speed up development by allowing activities to be conducted in parallel. It is also important to predict what the market size is likely to be at the time of launch, based on market trends. Being first to market with a new treatment can be very advantageous in determining a high commercial price. However, if other competitor products are already established, the market price may be restricted unless... 

The commercial price that the company thinks it can obtain for the product, or for a course of treatment, will depend on some of the other factors mentioned above, such as the predicted time of market launch, the competitive positioning and the relative cost of competitor products in the countries to be marketed. The cost of goods (CoG) is an estimate of the sum of the cost of the drug substance, excipients, packaging materials, manufacture, labour and overheads, among other things, that contribute to making the product. 

It is important that the Product Design Report is reviewed by the project team at milestones in the project life and updated if necessary. It is imperative that some information will change with time, for example, competitor activity. The introduction of a new competitor product to the market with unexpected product attributes may result in a re-evaluation of the desired product profile for the new product being developed. This, in turn, can result in subsequent modifications to the preformulation and formulation development programme. It is hoped that this will not be a complete change in direction, but if it is, the product design review will have alerted the company sooner rather than later to address this, and not to develop a product that is not wanted or needed. 

Many papers dealing with the elucidation of the constitution and composition of such copolymers have appeared in the literature, but not all the relevant problems have yet found an unequivocal answer. Even the experts in the field are sometimes baffled by the analytical and structural problems concerning their own and their competitors products. 

Amevive First to Enter Psoriasis Market -Competitor Products Closing In Quickly. Pharmaceutical el Diagnostic Innovation 2003, 1(2), 23-26. 

Similar products on market, i.e. competitors products and costs. 

Today s desire for growth dictates that the line salesman be subjected to additional pressures to develop new business as well as to maintain his position with present customers. If selling costs are to be kept within bounds, the salesman will be called on to shoulder more and more of the total selling effort. He will have to be equipped with more product knowledge, concerning his own as well as his competitors products, he must know his company s policies better so he can interpret them promptly and accurately to his customers. Because he is the eyes and ears of his company in the field, he must be able to get pertinent market information to headquarters, so that action can be taken promptly. 

How do our product attributes match customer requirements How do our competitors product attributes match customer requirements The goal of this question is to understand whether there are differences in the extent to which our offerings and the offerings of the competition match the attributes demanded by our customers. The relevant attributes could include the extent of product customization to buyer requirements, the buyer-delivery flexibility vs. the delivery offered, and buyer preferences for the level of involvement in the supply chain vs. the level currently offered across the industry. 

The goal of this question is to compare customer perceptions of service offered by our competitors to the service we offer. Can differences in perceived service be traced to strategic choices in product attributes we make vs. those made by our competitors As an example, if we offer customized products while our competitors offer off-the-shelf solutions, then we should expect customers to face higher lead times for our products vs. our competitors products. After analyzing the response to this question, one should decide whether to maintain or adjust product characteristics to match the competition. 

Where in the product life cycle do our products sit, and how have we adjusted our supply chain strategy to match Where are the competitors products located in their life cycle ... 

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