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Medical marketing

Medical Markets. In medical appHcations, progress has been made in the substitution of traditional materials with higher performing spunbondeds (67). Historically, flash spunbonded polyethylene was the first 100% spunbonded to find wider acceptance in medical uses such as disposable... [Pg.173]

There are also differing standards between the markets in each of these countries. For instance, the telecom market has vastly different safety requirements than the patient-contact medical market. So, it is important to determine the target market early in the product design process. These market differences will also be included in the lEC standards harmonizing efforts. [Pg.52]

Medical marketing is a balancing act between the commercial interests of the Company and the responsibility as the voice of ethics for the Company. However, in the final analysis it is your responsibility as the Medical Advisor to ensure that the interests of and benefit to the health of the patient take precedence over all other considerations. [Pg.353]

McCarran, E. 1991. Rx to OTC Switches Promises and Pitfalls. Medical Marketing and Media 13-26. [Pg.308]

Table 4 Top 20 Companies in the Global Self-Medication Market (Ranked by US Dollar Sales at Manufacturers Selling Price)... Table 4 Top 20 Companies in the Global Self-Medication Market (Ranked by US Dollar Sales at Manufacturers Selling Price)...
Hoffman, D.C. and Rosenberg, S. B. (1992). The impact of biotechnology on the in-vitro diagnostic medical market. Genetic Engineering News June 15, 8 9. [Pg.248]

The self-medication market (medicines available without prescription) is also rather weak. Low market share compared to other European countries can be explained by the absence of specific regulations and strictly enforced public controls. [Pg.122]

Medical market -t-Clinical need I Therapeutic target... [Pg.46]

For drugs being prepared for the self-medication market, it is just the opposite. In this situation, a great deal of evidence is already available about the safety and efficacy of the drug. The key issue is whether the drug can work in the real-world context, with all the inherent happenstance and randomness in an environment that is relatively more chaotic than even outpatient IND/CTA studies. Realism is the key to OTC research design. [Pg.187]

The pharmaceutical and medical market of China is growing very quickly. The size of China s pharmaceutical market in 1992 excluding bulk drugs and traditional Chinese medicines, was 19.3 billion and 3.5 billion at the official 1992 exchange rate. This reflects overall growth of 92 and 30%, respectively, compared to five years previously. The pharmaceutical market grew by 30% in 1993-1994 to 10 billion. [Pg.666]


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Abuse, marketed medications availability

Abuse, marketed medications control

Branding, medical marketing

Control, marketed medications

Future Prospects for the Medical Devices Market

Internet medical marketing

Market placing medical device

Market trends medical

Marketing medical information

Markets medical market

Markets medical market

Medical Marketing Association

Medical market

Medical market

Medical marketing Excellence

Medical marketing consumption

Medical marketing customers

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Medical marketing healthcare professionals

Medical marketing hospitality

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Medical marketing market research

Medical marketing market size

Medical marketing methods

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Medical marketing patients

Medical marketing product promotion

Medical marketing risk-benefits balance

Medical marketing samples

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Meetings/hospitality medical marketing

National Health Service medical marketing

Post-marketing approval medical

Post-marketing approval medical affairs

Quality control medical device markets

Registration of Persons Responsible for Placing Medical Devices on the EU Market

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