Medical marketing customers

It was this commercial market that made the filling operation at Port Hope necessary. To serve private-sector customers, Eldorado had to offer them radium in a form that they could use. The filling lab prepared radium for its primary medical market by packing it in needles, moulds, or tubes in precise quantities. Gradually Errington developed an extensive line of other radium products to serve a wide variety of customer needs. One example was radium-beryllium sources for well-lo ng in the oil business. Companies servicing the mining sector used this technique to determine if there were oil reserves in the vicinity of a dry drill hole. Radium combined with beryllium in the proper ratio produces millions of neutrons a second. This neutron source could be lowered down... 

Almost all authors see innovations in products and services as a central mechanism for growth. The case chapters all discussed the need for innovative products as central to market share and revenue growth, and several identified the opportunity to extend their customer offerings from core products to new product categories as well as to services. At Siemens Medical Solutions, this included the development of... 

A new device that is specifically made in accordance with a duly qualified medical practitioner s written prescription and which gives, under the practitioner s responsibility, specific design characteristics, and is intended for the sole use of a particular patient is permitted to be marketed without CE marking imder provisions referring to custom-made devices. The prescription may be made by any person authorised by virtue of their professional qualifications to do so. Mass produced devices that need to be adapted to meet the specific requirements of the medical practitioner or any other professional user are not considered to be custom-made devices. 

A non-EEA manufacturer may place a Class I or custom-made medical device or a system or procedure pack on the EU market under their... 

About the Author Dr. Tipton is Associate Professor of Social and Administrative Pharmaceutical Sciences at the Mylan School of Pharmacy at Duquesne University. Dr. Tipton earned an MBA in marketing and a Ph.D. in management from St. Louis University. Prior to obtaining his degree, he practiced pharmacy for 20 years and was an owner/partner in a four-store pharmacy operation. His current research interests focus on customer service, medication errors, and judgment. Dr. Tipton teaches courses at Duquesne University in management, marketing, and customer service. 

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