Medical marketing growth

The pharmaceutical and medical market of China is growing very quickly. The size of China s pharmaceutical market in 1992 excluding bulk drugs and traditional Chinese medicines, was 19.3 billion and 3.5 billion at the official 1992 exchange rate. This reflects overall growth of 92 and 30%, respectively, compared to five years previously. The pharmaceutical market grew by 30% in 1993-1994 to 10 billion. 

Disposable polypropylene nonwoven fabrics are widely used as the coverstock for disposable baby diapers. The expansion of the disposable diaper market throughout the world has been the primary source of growth in the consumption of polypropylene in the fiber market. In addition, nonwoven polypropylene fabrics are used in a variety of other disposable sanitary products, such as baby wipes, adult incontinence, and feminine hygiene products. Use of polypropylene nonwovens in disposable medical apparel, such as surgical gowns, has increased as a means of reducing the spread of infection. 

Almost all authors see innovations in products and services as a central mechanism for growth. The case chapters all discussed the need for innovative products as central to market share and revenue growth, and several identified the opportunity to extend their customer offerings from core products to new product categories as well as to services. At Siemens Medical Solutions, this included the development of... 

In real terms, the growth of the animal health market has been just over 1%/year since the mid-1990s. Whereas the market in the developed world is almost saturated, a rapid increase in demand is expected in developing countries. Of 1.5 billion farm animals, 1 million are located in tropical and subtropical countries. Also, more and more of the latter are raised by industrial methods and require regular medication. Likewise, an increasing number of affluent people in these countries can afford lifestyle medicines for their pets. On a global basis, an annual growth between 1.5% and 2.0% is expected in the 2006-2010 period. 

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