Post-marketing approval medical affairs

Post-market approval medical affairs This involves the promotion of each product by marketing and sales functions and the oversight of this process by pharmaceutical physicians. Two other critical post-marketing components are as... 

Post-market approval medical affairs—this involves the promotion of each product bymarketing and sales functions and the oversight of this process by pharmaceutical physicians. Two other critical postmarketing components are first, continued learning about the safety and efficacy of the product in normal medical practice, as opposed to clinical trials and second, the development of new or improved uses of the product as more is learned about it and as medical science moves on. The former of these two functions is termed pharmacovigilance and the latter product evergreening . 

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