Medical marketing influencing factors

Pharmacists who practice lipid management should be familiar with dietary factors that influence lipids. If referrals to a dietician are allowed by law, the pharmacist should have a referral base from which to guide the patient. Handouts that describe the goals of fat content, specific foods to choose and avoid, and how to read and interpret food labels should be available for distribution. These are available from a variety of sources. Patients may be referred to the AHA web site, which offers information about recommended diets as well as recipes. Drug companies that market cholesterol-lowering medications often provide free patient information materials that may... 

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