MARKET ANALYSIS

From a humanitarian perspective, a market-driven approach to drug development often leaves unaddressed the diseases of less-developed nations. Nations with a low per capita income are less able to contribute to an economically profitable drug. Some scientists have attempted to address this situation. For example, Dennis Liotta of Emory University spearheaded the creation of iThemba Pharmaceuticals in 2009 in Johannesburg, South Africa. iThemba specifically targets novel treatments for HIV/AIDS, malaria, and tuberculosis, three exceptionally common diseases in Africa.3 

The following Case Study describes the development of an effective drug for acid reflux, highlights the profitability of such a drug, and demonstrates how quickly competing companies create their own therapies. 

Describing your gizmo is the easiest part of the technology opportunity assess- 

There are many sources of market analysis data  

Although the first section of the TOA analyzes the opportunity in technological terms, the market analysis must revisit the product or service through the eyes of the customer. In particular, the analysis of features, benefits, and consequences considers what the product or service does and how that benefits the customer directly and in the long term. An example from a common software product will make this clear. 

By thinking deeply about the features of a product as well as their benefits and consequences for customers, you build the foundation for your entire marketing plan. 

Having thought about how the product affects customers through FBC analysis, it is time to consider the customers themselves. In particular, we decompose the customer analysis along three dimensions  

The European Electronic Component Manufacturers Association (EECA) claims to represent more than 95% of European electronic components prodnction involving more than one thonsand companies. The organisation comprises four autonomous industry associations with members drawn from the national trade associations of the member countries as well as from manufacturing and related industries. The associations are  

The European Union market for electronic components, according to the EECA, is dominated by three countries which collectively accounted for 61 % of the total 2004 market which was stated by EECA to be 47.7 billion. Germany led, with a national market size of around 12.79 billion, followed by the UK with a market size of around 10.73 billion and Erance was reported to have a market size of 5.57 billion. In 2004 sales of passive components were 3.78 billion thus accounting for approximately 8 % of the total European electronics components sales with the semiconductor sector s sales of 31.7 billion representing a share of around 66.5%. 

The largest market in 2004 for electronic components in Europe analysed by application is the computing sector with a market size of 13.51 billion which represents a 29% share of the overall market. Communications, especially mobile phones, was the second largest market and amounted to 10.97 billion or 23% of the market. It was followed by automotive where the figure of 9.15 billion represented a 19% share. Consumer and industrial categories, with 6.5 billion and 6.2 billion, respectively, had shares of 14% and 13%. 

The customers for electronic components manufacturers can be categorised in four major ways, catalogue distributors, contract equipment manufacturers (CEM), original equipment manufacturers (OEM) and overseas distributors. 

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Statistical techniques can be used for a variety of reasons, from sampling product on receipt to market analysis. Any technique that uses statistical theory to reveal information is a statistical technique, but not all applications of statistics are governed by the requirements of this part of the standard. Techniques such as Pareto Analysis and cause and effect diagrams are regarded as statistical techniques in ISO 9000-2 and although numerical data is used, there is no probability theory involved. These techniques are used for problem solving, not for making product acceptance decisions. 

Market analysis - a technique for establishing product characteristics where the customer requirements are revealed by market survey and determined by statistical techniques for inclusion in specifications. 

Identify needs through market analysis and research—the markets where opportunities exist to increase market share ot products and seivices that respond to customer needs and deliver superior energy-efficient performance. 

As an initial step, the product designer must anticipate the conditions of use and the performance requirements of the product, considering such factors as life expectancy, size, condition of use, shape, color, strength, and stiffness. These end use requirements can be ascertained through market analysis, surveys, examinations of similar products, testing, and general experience. A clear definition of product requirements will often lead directly to choice of the material of construction. At times incomplete or improper product requirement analysis is the cause for a product to fail. 

COMPUTERS IN DEVELOPMENT DECISION MAKING, ECONOMICS, AND MARKET ANALYSIS... 

Frost and Sullivan market analysis report (2002). The European Phytonutrients 1.1-1.12. 

Contingent Valuation Market Analysis Hedonic Pricing... 

NEXUS Market Analysis for Microsystems, 2000-2005, edited by Reiner Wechsung, April 2002, with specific contribution on Household Appliances application market . 

The NEXUS Market Analysis for Microsystems was initiated in 1998 and the first edition published in 2000. This second edition was published in Spring 2002, covering the period to the year 2005. 

Market analysis, of a technology, 24 365 Marketing, of food additives, 12 37 Marketing research, 15 630—631, 638-643. See also Market research costs of, 15 639 data analysis for, 15 639-640 methodology of, 15 638-639 presentation and use of results of, 15 643 Marketing research organizations,... 

The sports and leisure market consumes approximately 2% of all thermoplastics. It is sensitive to the economic situation, weather conditions and the phenomenon of fashion, and appears increasingly competitive. Nevertheless, the crises of growth that the sports industry encounters do not seem to weigh on the penetration of thermoplastics in this sector. The market analysis, however, emphasizes significant disparities of consumption according to the type of activity ... 

Market Analysis and Perspectives, Laboratory Analysis Instrument Industry, 1998-2002, Strategic Directions International, Inc., 5th ed., July, 1998. 

Frost Sullivan (2002). The European phytonutrients. Frost Sullivan Market Analysis Report, 1.1-1. 

Hypothesis (5) Chemical innovation takes place not only in chemicals . The invention of snbstance applications and the sale of advantage instead of substances are also part of it. In addition, even extremely small market shares of products with an explicit environmental or health-related quality can indirectly become driving forces of improvement innovations in the entire market. This means that the real innovation processes in the domain of chemicals cannot be recorded adequately either solely by statistics relating to new substance registrations or solely by the classic instruments of market analysis. 

Alocilja, E. C., and Radke, S. M. (2003). Market analysis of biosensors for food safety. Biosens. 

Market analysis Product design R D Raw materials energy acquisition Manufacturing processing Transportation distribution Product usage Post-use disposition Customer environmental requirements Redesign for compliance Cost versus function versus environmental impacts Compliance costs resource productivity Palletization efficiency/space utilization Cost versus function versus environmental impacts Disposal cost/potential liability... 

The toolkit covers the main steps to be undertaken to ensure smooth and efficient application of Chemical Leasing in industries of different sectors and countries. Starting from a detailed market analysis and screening process to define the most suitable sectors and companies in a given country, the toolkit provides guidelines on the implementation and monitoring of Chemical Leasing business models at plant level. 

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