Customer base target markets

To offer more choices and satisfaction to customers, business processes must be flexible and responsive. Web-based supply chain management, trading through online auctions, targeted marketing... 

Customer centric When strategy calls for targeting attractive segments Style-driven business requiring fast response Heterogeneous customer base with many segments Too many segments to serve Lack of scale in markets would cause loss of focus Price-sensitive market... 

A comparison of market penetration with the similar Responsible Care Model shows that more than 50% (in terms of value) of the chemical companies had implemented this new model after a period of 13 years. The Responsible Care Model, under which the chemical supplier ensures that "its" chemical is used in a way that is as environmentally friendly and protective of health as possible, is based on a similar idea and is comparable in nature. However, Responsible Care by no means requires such a close co-operation between the chemical supplier and the chemical user, and unlike Chemical Leasing, does not aim at minimising the volume of chemical substances used. By analogy, it can be expected that Chemical Leasing will have been adopted by half of the target customers, or approx. 2,000 SMEs, within roughly 10 years.9 Based on this, a diffusion curve (see appendix) was drawn up, which results in the following project demand for the first four years (Fig. 15.)... 

The project team must indicate that our product meets the market need as opposed to competitive products (see market attractiveness). This indication should be based on feedback from potential customers. If the project s target customer is a customer of one s business, feedback should come from the end user. 

A target product profile (TPP) which defines the product attributes should be established for the intended marketed product based on all customer and end-user needs. Customers and end users include anyone in the supply chain, including both internal and external... 

Armand Feigenbaum Quality is a customer determination which is based on the customer s actual experience with the product or service, measured against his or her requirements—stated or unstated, conscious or merely sensed, technically operational or entirely subjective—and always representing a moving target in a competitive market ... 

Responsive supply chains, like fashion apparel or popular music, operated in low-uncertainty, stable markets and are highly iimovative. They targeted responsive, flexible, build-to-customer-order strategies, andfollowedthechangingneeds of the customer. These responsive supply chains, where demand and supply commimications channels intertwine, deliver business-determined, information-based, customer-targeted outcomes that may be termed e-supply chains. 

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