Content marketing defined

Content marketing can be defined many ways, but 1 like C.C. Chapman s the best, from the book Content Rules ... 

CRBPC s Rx D Code of Marketing Practice provides that member companies must not distribute service-oriented items or conduct "special promotions", which cannot be justified if subjected to scrutiny by members of the health professions and the public (CRBPC 2005). Acceptable service-oriented items are defined as items the primary goal of which is to enhance the healthcare practitioner s/patient s understanding of a condition or its treatment. When member companies provide hospitality, they must ensure that all hospitality is conducted within the limits of acceptable public and professional scrutiny, keeping in mind the need for an ethical relationship in any social interaction between healthcare professionals and pharmaceutical companies (CRBPC 2005). During such interactions, companies may provide participants with refreshments/meals that are modest in content and cost. In all instances, the provision of refreshments/meals must be clearly incidental. No other form of hospitality or entertainment is to be provided. 

The existing Digital Right Management architectures [11] require complicated infrastructure and are designed for commercial content with strictly defined copyrights. There is a number of different DRM solutions on the market that do not interoperate with each other. 

Industrial conjugated linoleic acid (CLA) is a poorly defined blend of compounds (102). Early commercial syntheses focused on maximizing total CLA content. Many early products were rich in CLA but contained a number of positional isomers. Market demand has now shifted for a product that contains two predominant isomers, specifically 9,ll-c,t-octadecadienoic acid and 10,12-tc-octadecadienoic acid. It is not surprising that alkali isomerization produced some undesirable positional isomers of CLA. In 1970, Mounts and Dutton (103) had shown unequivocally that when potassium t-butoxide was used, at least four positional isomers of CLA were produced. It was not until 1997, after the use of CLA as a dietary supplement... 

In the early 1960s one of the first commercial products Terra Firma (Intrusion-Prepakt, Cleveland) was marketed in the United States and abroad. The patent covering this product [11] defines a calcium lignin sulfonate with reduced sugar content, sodium dichromate and aluminum sulfate catalysts, and copper sulfate and calcium chloride accelerators. The product was marketed as a dry, precatalyzed powder. It was mixed with water in varying proportions for field use. Water content was the only... 

Data calculation is likewise a component of an inventory analysis. The question of allocation is here especially of importance. An aUocatiOTi should always be carried out when dealing with systems involving multiple products (e.g. electricity and steam as by-products from a power plant). It is then important to define a key to allocate the environmental burdens of the production to the individual product, since in a specific case we require only the data of e.g. electricity production, but have to exclude the share which is linked to the steam production. This requirement of carrying out an allocation of the environmental burdens also applies for recycling. The most appropriate allocation key is typically the market value of the co-products, but e.g. the energy content and others are also in use, depending on the specific situation. 

There is an active market today in spodumene concentrates. The quoted price is 11 to 12 per unit, with a unit defined as 1 ton of ore multiplied by the percentage of lithia (lithium oxide) contained in the ore. For example, an ore of 5% lithia content would be sold at 55 to 60 per ton. 

In the past, CMCs were poorly-defined compounds, with relatively heterogeneous DPs. Their viscosity was unreliable, to the extent that they could modify the viscosity of a wine. The CMCs currently on the market have much more clearly-defined characteristics, and quality control is more effective, resulting in purer products. Minimum purity is 99.5%, with a sodium content between 7 and 8.9%. Viscosity varies from 25,000-50,000 mPa at 25°C, depending on the type of CMC selected, and cannot, therefore, alter the viscosity of the finished beverage. 

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