Product market position

The economics of acetone production and its consequent market position are unusual. Traditional laws of supply and demand cannot be appHed because supply depends on the production of phenol and demand is controUed by the uses of acetone. Therefore, coproduct acetone from the cumene to phenol process will continue to dominate market supply. DeHberate production of acetone from isopropyl alcohol accommodates demand in excess of that suppHed by the phenol process. More than 75% of world and 90% of U.S. production comes from the cumene to phenol process. 

Some of the chemical derivatives, especially those tied to agricultural uses, tend to experience some cycHcal demand. However, because of the speciali2ed nature of many of the fluorinated chemicals, these products are positioned in strong, high performance market areas having above average growth rates. 

Whether or not 100% on-time delivery is a requirement of your customers, you won t retain customers for long if you continually fail to meet their delivery requirements, regardless of the quality of the products you supply. It is only in a niche market that you can retain customers with a long waiting list for your products. In competitive markets you need to exceed delivery expectations as well as product quality expectations to retain your market position. 

Second, we analyse the position of the leading products in the different therapeutic and generic drug markets. Our aim is to evaluate the extent to which the leaders achieve dominant positions in each market. Positions of dominance are shown in terms of the market share of the most frequendy prescribed active ingredient, product or presentation in its therapeutic group of active ingredients, products or presentations, called v, in which g = 1,2,..., G are mutually exclusive groups. 

The empirical evidence presented above enables us to draw two main conclusions first, competition in pharmaceutical markets is effective between therapeutically differentiated products whereas a small number of products enjoy positions of dominance over their closest therapeutic and generic rivals and second, competition in pharmaceutical markets depends enormously on national regulations. 

Many definitions of sustainable agriculture are reported by literature, but all are related to the basic concept of a profitable crop production with no environmental pollution and depletion of farm and natural resources, including effects on soil, water, and biodiversity (Doran 2002 Francis et al. 2006). Soil solarization seems to fit the fundaments of sustainable agriculture as providing an effective and environmentally safe control of many soilbome pests and more competitive market positions and higher prices to pesticide-free products. 

Marketer Competitive features, time to market, fits into larger market positioning with other products... 

I mentioned three factors in federal law which impact on this disclosure problem. The first is that the Freedom of Information Act makes it difficult to withhold information. It does this both by an uncertain standard of confidentiality, and by the omission of the procedural protection which comes with all other kinds of adjudicative decisions by federal agencies. The courts rewrote the Freedom of Information Act s original intent in the 1974 National Parks v. Morton decision. Since that time, each submission to an agency has been vulnerable to disclosure if the owner fails to carry a rather difficult burden of proof That disclosure would cause substantial harm to competitive position at the time the disclosure is made. Assume that the owner of a secret catalyst had a market share of 10 in specialty fatty acids for rubber production, and filed the catalyst information with the EPA on April 1, 1982. When the request for disclosure comes in November 1983, what will the firm s market position be then, and how much would this... 

The second topic addressed is that of the American farmer. The remarks of one farmer at the Com Utilization Conference in November, 1988 (Columbus, Ohio) defined the situation "The soil and rainfall on my farm in Colorado are not good enough to compete with those in South America we have to find new applications for agricultural products". Perhaps because he was not a traditional farmer (he had entered farming as a result of land acquisitions and resigned from a marketing position with an electronics company), he clearly saw the marketing need. One of the objectives of the annual Corn Utilization... 

Vendors consider this information proprietary and are hesitant to reveal catalyst preparation methods and properties that may jeopardize their marketing position. No attempt has been made in Table XXIII to identify advantages or redundancies in different manufacturers catalyst products. 

All commercial companies make use of a variety of sales techniques and implement predetermined marketing strategies to improve their market leadership position. Innovative vendors will strive to differentiate their products and services from their competitors, rather than adopting a me-too approach. When there are many competitors, those companies determined to succeed will attempt to create a particular leading market position for themselves in the minds of the buyer. If the buyer, consciously or subconsciously, identifies a particular company as occupying a top... 

We therefore chose to examine the performance of chemical companies in relation to some easily measurable dimensions of their corporate activity - such as product portfolio, scale, geography, market position, and product focus. By classifying companies this way, we were able to test a number of hypotheses about what drives the creation of value, measured by total return to shareholders (TRS), market-to-book value, and pre-tax return on invested capital (ROIC). Data from the last full commodity cycle (1992 to 2003) generated surprising insights.5 ... 

They need to strive for operational excellence in particular in production and marketing and sales to improve their market position. 

Product/market strategy Within each market segment, what price level gives your product the optimal price/benefit position relative to competitors ... 

This produced a list of strategic options different business models and value chain positions that would match the most attractive areas. These options were then assessed by a set of criteria that included economic value, feasibility, risk, investments, and fit with the overall strategy and portfolio of initiatives. To test the economic viability of individual products, specific business ideas related to single products/markets were written and pressure-tested. The final decision was made after extensive discussions and more than 80 interviews with experts. While such interviews are essential, it is also important to remain skeptical and avoid the common wisdom trap. It is too early to determine the financial success, but the company has already achieved alignment between the overall strategy, the level of investment, and the organizational setup. 

Cellulose, the most abundant renewable agricultural raw material, is transformed into multifarious products affecting every phase of our daily life. The presence of active hydroxyl groups in cellulose has been utilized in a variety of chemical reactions to produce commercially important cellulose derivatives, such as cellulose ethers and cellulose esters. Although the practical purpose of cellulose derivatization is by and large to improve various properties of the original cellulose, these cellulose derivatives are often not competitive with most of the petrochemically derived synthetic polymers. In order to provide a better market position for cellulose derivatives, there is little doubt that further chemical modification is required. Grafting of vinyl monomers onto cellulose and... 

Cholesterol is present in milk at a level of 0.25-0.46%. The interest in removing cholesterol from milk fat has been driven primarily by consumer concern about the possible link between cholesterol and heart disease. Although there is still some debate about the causal relationship between dietary cholesterol and heart disease, a marketing position has been created for low-cholesterol products and this has spurred interest in examining alternative ways of cholesterol removal in the 1980s and 1990s (Schlimme, 1990). A number of physical, chemical and biological processes have been used to reduce the level of cholesterol in milk fat (Boudreau and Arul, 1993). Cholesterol-reduced butter has been introduced on the market in Europe (Anon, 1992). 

While market attractiveness focuses on identifying a market need, competitive market position is aimed at proving that the product actually meets this need. 

To assess the competitive market position, it is important to receive feedback from the eventual end-user of the product, and not to rely solely on theoretical market studies or statements made by a representahve of one s business. 

A critical aspect of competitive market position is time to market. The faster an innovation can be brought to market, the higher the profit impact and potential for market leadership. If a marketing infrastructure already exists within one s organization to commercialize a product, time to market will be faster than if competencies need to be established prior to entry. 

Commercial risk refers to the market, i.e., facts that could endanger the intended market position (lack of sales infrastructure, key customer acceptance, etc.). EHSA risk covers all issues related to product safety, environmental concerns, etc. 

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