Scoring leads behaviors

Lead Score Behavior Score Lead Score Behavior Score Lead Score Behavior Score ... 

Target Once an individual has engc ed with Meirketo in some way, Marketo uses lead scoring (more on that in Chapter 18) to determine whether that person is a qualified buyer. That means she is a fit for their ideal demographic and behavioral criteria. 

Bonithon-Kopp et al. (1986b) investigated another potential marker for lead exposure. Maternal and infant hair lead levels, determined from hair samples taken at birth, were found to be correlated inversely with results on neurobehavioral tests (McCarthy Scales of Children s Abilities) when the children were tested at 6 years of age. Other studies have also reported associations between hair lead levels and behavioral or cognitive test scores, but measures of lead in hair may not accurately reflect internal body burden of lead, and such data should not be used to evaluate internal dose-response relationships (EPA 1986a). 

The overall evidence from studies in animals supports the observations of lead neurobehavioral effects in humans. As pointed out by Cory-Slechta (1995), studies in animals have provided a direct measurement of the behavioral process per se, and have done so in the absence of the covariates (e.g., socioeconomic status, parental IQ) known to affect IQ scores in human studies. It is also worth noting that animal studies, in which the experimental design is carefully controlled, have shown that the timing of exposure is crucial, that different neurobehavioral outcomes are affected differently (different thresholds), and that some behavioral alterations last longer than others. 

Delgado et al.20 studied the behavioral effects of rapid (24 h) tryptophan depletion in patients in antidepressant-induced remission. Patients receiving antidepressants leading to remission were then given a tryptophan-free amino acid drink, and they experienced a depressive relapse. Free plasma tryptophan level was negatively correlated with the depression score during acute tryptophan depletion. A number of other studies on the effects of tryptophan depletion on relapse of depression after treatment confirmed the previous findings.37 11... 

Behavior Analysis Safety Improvement Categories (BASICs) are seven categories of safety behaviors measured in the Safety Measurement System (SMS). The BASICs represent behaviors that can lead to crashes unsafe driving, hours-of-service compliance, driver fitness, controlled substances/alcohol, vehicle maintenance, and hazardous materials compliance. The final category includes the accidents themselves in the crash indicator. The Carrier SMS uses a motor carrier s data from roadside inspections, including all safety-based violations, state-reported crashes, and the federal motor carrier census to score and rank carriers in each BASIC. 

Although lead has been used since ancient times for medicinal purposes, its toxic properties were also understood. Thus, lead colic was reported by Hippocrates, and about 50 A.D., poisoning of lead workers was documented by Pliny. Ramazzini observed toxicity to potters working with lead in 1700, but it was not until 1933 that Kehoe demonstrated wide exposure to lead in the environment. Lead produces adverse effects on children with respect to behavior and reduced I.Q. scores, even at very low levels (5). 

Next, take your chart for implicit and explicit scoring and create a matrix to determine when leads should be sent to sales. In Figure 18-3, you can see an example of a scoring matrix based on behavioral and demographic scoring. Use a similar chart to assign leads to sales. 

Some medical researchers believe, to a reasonable medical and scientific certainty, that the effects of lead on the brain are permanent and irreversible, and they seem to worsen with time. This is reflected not only in lower intelligence quotient scores, but in a decreased ability to function in every day life. There is growing evidence that children exposed to lead have attention deficit disorder and are hyperactive. Although only about 3% of children generally suffer attention deficit disorder, 55% of children poisoned by lead paint display signs of this disorder. Such children are at high risk for aggressive and antisocial behavior in later life. 

---